Why Behavioural Safety ? Clive Waring SHE Group SOG Ltd www.shegroup.co.uk

Purpose of Presentation Why Behavioural Safety ? Purpose of Presentation Why behavioural safety is important Benefits of changing culture A proven process for affecting change

Elements of Successful SHE Management Standards Procedures Communication Risk Assessments Engineering Controls Policies Audits People

TOOLS THE JOURNEY TO SHE EXCELLENCE LEGISLATIVE PPE Design Procedures BUSINESS PROTECTION SOME LEADERSHIP MANAGEMENT OWNERSHIP - SOME INDIVIDUAL TEAM OWNERSHIP & PERSONAL ACCOUNTABILITY Management accountability SHE Training SHE Procedures & Instructions Auditing Safe Auditing Beliefs & Values Personal Accountability SHE Charters Team Accountability SHE Excellence TOOLS MANAGEMENT WORKFORCE DESIGN PROCEDURES BEHAVIOUR THE JOURNEY TO SHE EXCELLENCE Poor performance Good

The behaviour, beliefs and values of a group of people. What is SHE Culture ? The behaviour, beliefs and values of a group of people. Accepted by the people A way of life Custom and practice Passed on by communication and imitation

Successfully Implementing a Culture Change A simple six step approach 1) Strive for continuous improvement 2) Management buy in 3) Pick your “Champions” 4) Motivate staff to make a change – ‘Deal With It’ 5) Keeping it alive 6) Measuring success

Successfully Implementing a Culture Change 1) Strive for continuous improvement Where are you now ? Measure, compare HSE culture survey Where do want to be ?

Where Do You Want to Be ? People and their well being is a number one priority A just culture not a blame culture Openness between Managers and workforce Commitment of all to continuous improvement

Successfully Implementing a Culture Change 2) Management Buy In Need to understand your managers / organisations beliefs

Organisational Behaviour Macho Culture Values – Earn money, get the job done Beliefs – Risk is unavoidable Attitude – Rules only there to cover backsides Behaviour – Improvise, get job done at all costs

Organisational Behaviour “Ostrich” Culture Values – Just earn a living Beliefs – No accountability for safety Attitude – No conviction. Will accept unsafe behaviour if it doesn’t impact on them Behaviour – Reactive. Safety of others is not my business

Organisational Behaviour Safety Excellence Values – People should not have to suffer pain Beliefs – Accountability for safety All accidents can be prevented Attitude – Intolerance of unsafe behaviour Behaviour – Proactive. Look out for others

Successfully Implementing a Culture Change 2) Management Buy In How Can You Persuade Managers to Buy in ? Costs of accidents Give them clear roles / responsibilities What do your staff want to see

What Do Your Staff Want to See ? Commitment and leadership by example Management visibility Safety coming before output Committed resources An open, supportive and trusting attitude Actions completed A clean, comfortable and safe working environment

Successfully Implementing a Culture Change 3) Pick Your “Champions” Identify a process driver for each area to ensure effective implementation to encourage active workforce involvement to measure the success of the project

Successfully Implementing a Culture Change 4) Getting Staff to Buy In Influenced by degree of management buy in - Don’t expect your staff to change their behaviour until they see management change theirs. Identifying attitudes and influencing them

Successfully Implementing a Culture Change 4) Getting Staff to Buy In Influenced by degree of management buy in - Don’t expect your staff to change their behaviour until they see you change yours. Identifying attitudes and influencing them Motivational workshops

‘Deal With It’ ® workshop Getting Staff to Buy In Motivational Workshop – Example of Good Practice. ‘Deal With It’ ® workshop Deal With It ®

‘Deal With It’ ® workshop Interactive, enjoyable three hour workshop Individuals explore the balance between benefits and Consequences Allow people to realise that safety benefits them as Individuals Helps motivate people to behave safely Mention the risk line – unacceptable chances – crossing the line Consequences Benefit

‘Deal With It’ ® workshop Is extremely successful because it is………… personal hard-hitting fun / memorable effects are measurable DWI has been likened to a roller coaster ride It has its ups and downs (sombre and fun) – it shakes you to the core sometimes and when you’ve done it you are glad, and you remember the effect for a long time.

‘Deal With It’ ® philosophy Deal with your own behaviour Never turn a blind eye to a hazardous condition Or The actions of others Stop yourself from taking the unnecessary chances In real world – people will still have a lapse – so look out for each other Let people know when things are wrong – its your responsibility to do that – dont assume someone else will do it !

Measurable – how? Reduced accidents and hence business costs Deal With It ® Measurable – how? Reduced accidents and hence business costs People more motivated & taking personal responsibility (work and home) People became evangelists –they openly challenged others, and ‘spread the word’ Improved morale Peoples behaviour changed – instinctively safer Reduced our accidents by over 40% People no longer felt it was OK to break / not follow safety rules. ASDA Story People challenged each other and their managers.

Recognising an opportunity Deal With It ® Recognising an opportunity Deal With It’ ® Was been packaged into a marketable product Has been delivered to over 100 companies Has made a significant impact within those companies who have used it News of the success of DWI within ICI at The Heath quickly spread, and other Departments within ICI (Runcorn Site) started to contact us about it. At this time SOG Ltd was being formed – so we thought we would take the opportunity of packaging our product, and marketing it to other companies. To date we have worked with more than 100 companies in the UK Significant improvements have been seen – but don’t take my word for it watch this DVD made by the BBC and Cadbury for the working lunch series

How has it grown ?…… ® 2006 >15,000 people Worldwide 2005 1998 Deal With It ® How has it grown ?…… 2005 >5000 people in UK >20 trainers Full behavioural programme 1998 60 people in Runcorn 2 trainers 1 course 2006 >15,000 people Worldwide DWI Licensed Has been translated into Over 20 languages Started with two people delivering one course to one group of ICI staff Within 5 years we had over 20 associated trainers delivering DWI all over the UK And we had developed a further 5 elements to make a full behavioural safety programme (making a successful approach and management involvement) We had also delivered DWI in Paris, Saudi Arabia, and Boston USA Going even further a field this year - Rio, Australia, Malaysia, Holland, Texas

Successfully Implementing a Culture Change 5) Keeping It Alive Create opportunities for individual involvement and participation Self Observation tools Safe Visits / management involvement Upward Feedback / 360 degree feedback Further training – “Approaching People”

Successfully Implementing a Culture Change 6) Measuring Your Success Key safe behaviours

Key safe behaviours Identify your own, either as a company or for each work area Always wear eye protection on plant Always risk assess the job before you start Report all near misses and get to the root cause of all accidents Don’t rush Managers to visit their work areas once per week to talk about safety

Successfully Implementing a Culture Change 6) Measuring Your Success Key safe behaviours Feedback from Safe Visits and Self Observation

Typical Data Trends

Successfully Implementing a Culture Change 6) Measuring Your Success Key safe behaviours Feedback from Safe Visits and Self Observation Revisit Culture Survey

Culture survey 30 % agree 2 81 % agree 100 53 Q1 I get the impression it is OK to break safety rules some of the time Q2 I have seen safety rules being broken 30 % agree Before 2 After 81 % agree Before 100 53 After belief influences behaviour

Successfully Implementing a Culture Change 6) Measuring Your Success Key safe behaviours Feedback from Safe Visits and Self Observation Revisit Culture Survey Accident statistics

SOG Incident data Increase in the Near misses reported Deal With It ® SOG Incident data DEAL WITH IT® workshop completed Increase in the Near misses reported Accidents significantly reduced !

Benefits of Implementing a Behavioural Safety Programme Improved safety culture Motivates staff to take personal responsibility Improves morale Reduced costs and downtime

Benefits of the ‘Deal With It’ ®Programme Unique and innovative Established and proven to make a difference Can be tailored to meet your needs Simple and non bureaucratic Been developed by customer need

Some Companies who have benefited from ‘Deal With It’ ® Ineos Warburtons Shell (various Depts) ICI Owens Corning Kraft Foods Dulux Decorator Centres Applied Biosystems Guinness Shell Global Avecia MacFarlane Smith Foxes biscuits Cadbury McAlpine Univar Nalco Varied list of different industrial sectors / industries Showing how versatile the product can be made and it is tailored to suit everyone’s needs. As Steven Norris said ‘Big names’

The safest companies in the world are only as safe as the Deal With It ® We believe…… The safest companies in the world are only as safe as the people within them !