OFFICE RECRUITMENT & RETENTION DOWNTOWN DALLAS INTERNATIONAL DOWNTOWN ASSOCIATION SEPTEMBER 22, 2012

THE PLAYERS Downtown Dallas, Inc. Dallas Regional Chamber of Commerce City of Dallas – Mayor’s Office & Office of Economic Development Brokerage Community Building Owners

‘ORR’ INITIATIVES 3 Downtown Dallas, Inc. Committee Private sector brokers, landlords Created lead lists, consolidated building stacking plans Ultimately fizzled – conflicts & competition Formal Program – Bold Moves Informal Program built on relationships with consistent and open communication

BOLD MOVES City of Dallas, Downtown Dallas, Inc. and Dallas Regional Chamber $100,000 split cost Prospect list created to reflect companies “most likely to move in the next ten years” 100 iPhones loaded with customized city-to-city comparisons Personalized messages from the Mayor and other Dallas-based CEO’s Direct dial to those individuals City of Dallas OED staff managed the program, serving as the concierge 2009 program – results unproven [[add web link to demo]] 4 “ Companies in the high-cost regions such as California and the Northeast would benefit immensely with a move to Dallas, and we want to show them how such a move could fit into their strategic corporate restructuring plans. I know firsthand the rewarding benefits and unlimited business opportunities to relocating to downtown Dallas, as I moved Turner Construction here in (insert date). It is by far one of the best business decisions I’ve made in my career. Today, Turner ranks first or second in major segments of the construction industry with a construction volume of $10.7 billion in 2008.” – Mayor Tom Leppert

TODAY’S STRUCTURE: RELATIONSHIPS Downtown Dallas, Inc. Dallas Regional Chamber of Commerce City of Dallas – Mayor’s Office & Office of Economic Development Brokerage Community Building Owners

ROLES Downtown Dallas, Inc. Ensure Downtown gets our unfair share in a regional/city landscape National/Regional/City recruitment focus (delicately!) CEO & EVP The cheerleaders for Downtown Attend recruiting trips Network with brokers & building ownership Facilitate an ‘ease of doing business’ – i.e. “The Deloitte Amendment”, employee education, advocate for incentives when applicable Promote/announce new moves Retention – membership & “how are you doing” visits 6

ROLES Dallas Regional Chamber of Commerce Prospecting Recruitment Regional focus for placement National recruitment focus City of Dallas Data-keepers/Researchers Recruitment Incentives City-wide focus for placement Regional/national recruitment focus 7

ROLES Brokerage Community & Building Owners “Ear to the ground” Build trust with confidentiality, expertise and information (commercial RE knowledge of DDI staff has been critical) 8

MAKING IT ALL WORK Process Monthly meetings between DDI, Mayor, OED Director and Chamber Deals flow in a variety of directions Open communication about pending deals – TRUST Messaging: Why are they moving? Capitalize on “funnel” and “third coast” messaging Not just economics: LIFESTYLE - education, recreation, living & entertainment 9

10 Downtown Deal DDI ChamberCityBroker Building Owner

OFFICE RECRUITMENT & RETENTION DOWNTOWN DALLAS INTERNATIONAL DOWNTOWN ASSOCIATION SEPTEMBER 22, 2012