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Presentation transcript:

Business Communication: . Presentation on: Chap 3: Perception and Reality Chap 4: The Filter of the Mind

Perception and Reality Reality is all that actually exists – whether our senses can perceive it or not, and not what exists only in our minds Perception is the process of using the senses to acquire information about the surrounding environment or situation.

Four Aspects of Reality Reality with Substance - Things with physical shape and composition Reality without Substance - Elements without physical shape and composition The reality of Events - Changes of relationship among parts of reality Position Relationships - Everything must have a spatial relationship with other things in reality

Three characteristics of Reality The infinity of reality Uniqueness in Everything All in Process

The Infinity of Reality It is humanly impossible to know all the facts encompassing any one object Microscopic View Normal View

The infinity of reality Any object or event can be perceived in many different ways I saw a house that I want to buy I see what you mean

The infinity of reality … with a lovely lawn, a porch, etc… I see what you mean The receiver gets a clearer picture

Application in BC It is important to recognize that other party of the communication does not detect the same features of what we communicated about Acknowledgement about not mentioning all Use of “etc” after all statement

Uniqueness in Everything Every particle of sand is unique

All in Process We cannot step into the same river twice We forget that all objects in reality continuously change We cannot step into the same river twice

All in Process Our minds and tastes change Brook Shields1990

All in Process The Realities change

Perception due to relativity of Position Look up Spiderman!

Application in Business Communication Alfred Korzybski has suggested dating all references to people and things with date subscripts Because of its unique nature, we must emphasize on the differences in realities rather than similarities It is important that we keep the relative position in mind

Believe me it’s the truth Truth and Reality Real World is very complex to know anything for certain How can you be so sure? Believe me it’s the truth

The Filter of the Mind A storehouse of knowledge The Role of Opinions, Attitudes, and Beliefs The Influence of Emotions

A storehouse of Knowledge Knowledge stored in the mind at the time influences how we perceive the information

The Role of Opinions, Attitudes & Beliefs Opinions, attitudes and beliefs are basically our viewpoints about the reality that surrounds us They vary in intensity, opinions being of lowest and beliefs being of highest

The Influence of Emotions Emotions are essential Emotions cannot be stopped, they can only be controlled Our emotions determine the meaning of our perceptions

Our Emotions determine Meaning She Likes Me Nice shirt Garfield Me Garfield is in a GOOD mood

Our Emotions determine Meaning Very Funny Nice shirt Garfield Garfield is in a BAD mood

The Filter Summarized Knowledge, viewpoints and emotional state determine whether the incoming emotions are accepted or rejected The three factors are forever changing and their content at the precise moment of information perception determines its meaning

Questions What is reality? What are its types? Explain. What is perception? Why and how does it differ from person to person? What are some defining features of reality? Explain mental filter and its role .

Thank You