HED 460 In-Class #7 Discuss 2 things you read about privacy that were surprising to you Why do you think Internet retailers are spending less $$ on traditional.

Slides:

Advertisements

Similar presentations

The Internet and Interactive Media Utterz, MocoSpace, Twango, Moshand Interactive The Internet and Interactive Media Utterz, MocoSpace, Twango, Moshand.

Advertisements

Promotion Means Effective Communications Marketing Chapter 15.

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

Ankit Mehta 1. Brief history of online advertising May 1978: First Marketing Spam form DEC Marketing representative. 1994: First banner ad by AT&T on.

ADVERTISING IN THE RETAIL COMMUNICATION MIX. Objectives of Communication Program Long-Term -Build Brand Image -Create Loyalty Short-Term -Increase Traffic.

Implementation of marketing strategy: Marketing communications MARK 430.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

An Introduction to Integrated Marketing Communications

Learning Goals Be able to identify the major forces shaping the new digital age. Understand how companies have responded to the Internet with e-business.

Copyright © 2003 Prentice-Hall, Inc. 2-1 Chapter 2 Adapting Marketing To The New Economy by PowerPoint by Milton M. Pressley University of New Orleans.

The Internet and Interactive Media © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Internet Advertising & Promotional Communication Class 7 Measuring Success of Online Campaigns Kuen-Hee Ju-Pak, CSUF.

Database Marketing and Direct Response Marketing

The Fundamentals of Online Advertising Internet Advertising Revenues.

Advertising includes: the name of a product or service how that product or service could benefit the consumer. Advertiser: wants to send out a message.

Promotional Concepts & Strategies

Business Marketing Integrated Marketing Communications & CRM Dr. Dawne Martin November 8, 2011.

Unit 6 - Promotion.  There are many forms of advertising to fit all kinds of budgets.  A large company such as Procter & Gamble typically spends 25.

Internet Marketing. What is Marketing? n The strategies and actions firms take to establish a relationship with a consumer and encourage purchases of.

©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 2 Chapter 2 Adapting Marketing to the New Economy.

ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN

Chapter 15 Using Digital Interactive Media William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies,

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications.

14-1 Internet Marketing Profile of Internet users. Marketing functions on the Internet. E-commerce. Internet design issues. 14 Chapter Overview.

Chapter 14 Integrated Marketing Communications PROMOTION.

Direct and Online Marketing: The New Marketing Model

The Internet and Interactive Media © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 15 Using Digital Interactive Media.

MARKETING MANAGEMENT 12 th Canadian edition 19 Managing Personal Communications Dr. Sylvain Charlebois, University of Regina Copyright © 2007 Pearson Education.

UNIT 4 – MARKETING Unit 4.04 Plan Promotion. Any form of communication used to inform, persuade, or remind  It’s everywhere!  Influences knowledge,

Internet Vs. TV Vs. Content Advertisements Types of advertisements. What is the size of ads business? Ads through history Internet Vs.

Copyright © 2002 Pearson Education, Inc. Slide 8-1.

The Internet and Interactive Media. Why the rapid adoption of the Internet?

Interstate Batteries for Integrated Advertising, Promotion, and Marketing Communications, 7e Clow & Baack.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Elements of the Internet World Wide Web World.

Direct Response Part 5: Integration and Evaluation Chapter 15.

MARKETING MANAGEMENT 12 th edition KotlerKeller 19 Managing Personal Communications.

Managing Personal Communications Key Concepts. Direct Marketing The use of consumer-direct channels to reach and deliver goods and services to customers.

MARKETING MANAGEMENT 12 th edition 19 Managing Personal Communications KotlerKeller.

SEM Online Advertising

MARKETING MANAGEMENT 12 th edition 19 Managing Personal Communications KotlerKeller.

Internet Marketing and Interactive Media

9-1 Chapter 9 The Internet.

Chapter 17: The Promotional Mix. Promotion in Marketing Promotion is persuasive communication. Product promotion is a promotional method used by businesses.

1 Lesson 3.1: Importance of a Consistent Image for a Multi-Channel Business.

AdVolve Developing Industry Knowledge. Content Overview Online Business Models.

UNIT 3 – MARKETING Unit 3.04 Plan Promotion. Any form of communication used to inform, persuade, or remind  It’s everywhere!  Influences knowledge,

Optimal Database Marketing Drozdenko & Drake,

Chapter Ten Internet and Nontraditional Media. Prentice Hall, © Interactive media can be defined as: a) Radio programming that is divided into.

MKT6 - Slide 1 to Advertising Strategies MKT6.

The Internet as Communication The importance of interactivity Implications for mix elements Issues for perspectives.

Principles of Marketing

Advertising An Element of Promotion Lesson Objectives Explain the concept and purpose of advertising Identify the types of advertising media Discuss.

Internet Marketing Profile of Internet users. Marketing functions on the Internet. E-commerce. Internet design issues Chapter Overview.

E-commerce Marketing & Advertising

Chapter 8 Strategies for Marketing, Sales, and Promotion Electronic Commerce.

Online Advertising You’ve seen millions of these! But you need to know some of the reasons why companies use them And some basic details of how.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

Chapter 19 Internet Marketing. Electronic Marketing Channel The New BusinessFranchise Find out about products Get answers to questions Leave messages.

©2004 Pearson Education Canada Inc.

Why Advertise with us ? The Phone Company.

Emarketing Digital Medeia Marketing

Internet Advertising.

Consumers Online Before firms can begin to sell their products online, they must first understand what kinds of people they will find online and how.

MARKETING MANAGEMENT 12th edition

E-COMMERCE Learning Unit 4: ADVERTISING IN E-C0MMERCE

What is E- marketing? Internet marketing is any marketing activity that is connected online through the use of Internet technologies.

Presentation transcript:

HED 460 In-Class #7 Discuss 2 things you read about privacy that were surprising to you Why do you think Internet retailers are spending less $$ on traditional advertising media than they did 2 years ago?

HED 460 Internet Advertising 1999/2000 saw huge amounts of e- tail advertisements 22% consumers were unable to recall any specific Internet advertisements (post-holiday) Pure-play e-tailers budget nearly 2x as much for advertising as multichannel

HED 460 Mulitichannel Advantage Name recognition Low cost mechanisms web address in advertising for stores, catalogs, store receipts, bags, other advertising media

HED 460 E-tailer’s Mktg. Budget

HED 460 Online Retailer Mkt. Spend

HED 460 Why Increased Online? Traditional mediums did not work Broad focus vs narrow focus needed Difficult to target specific markets with TV, radio, newspaper Online is easier to target small discrete groups

HED 460 Budget Allocation

HED 460 Strategy Rapid growth mode awareness and acquisition Growth rates slow customer loyalty and repeat business currently less than 1/5 budget on customer retention

HED 460 Effective for Acquisition Personalized/targeted 45% effectiveness for pure-play 13% for multichannel Cross-promos in catalog and “deals” with portals, ISP’s, community sites 17.9% effectiveness with multichannel Other web site links and direct mail 10.3% effectiveness with multichannel

HED 460 Ad Revenues

HED 460 Types of Media Banner ads

HED 460 Banners Ad with clickable link to web site Brand Awareness Targets customers Inexpensive Annoying Low click through rates Undifferentiated

HED 460 Types of Media Affiliates/Associates (usually outsourced) Content sites receive financial incentive to sell other companies’ products or display their ads (CPA vs. CPM) Affiliate gets a % of the sale (5-15%) Affiliate receives no payment to display ad Volume yields greater revenues/profits Low risk to advertiser

HED 460 Affiliates/Associates

HED 460 Affiliates/Associates

HED 460 Affiliates/Associates

HED 460 Types of Media Interstitials (5-10 seconds) Messages delivered to browser as viewer awaits for page to download Grabs attention Ties offers to specific online behavior Delays access to new page Page loading delays Intrusion factor