CS28310

Steps to Business on the Internet  Find niche market  Decide on what you’re going to sell  Different Profit Streams  Understand the Competition  Business Plan  Your Branding  Build your web site…….

Find niche market  Your area of interest or expertise  Niche problem – can you solve?  Find a market not being met  Confirm thoughts before spending time and money

Decide on what you’re going to sell  Must offer something to satisfy needs  Products –Can you drop ship  Services –Have you the skills  Affiliate programs/Advertising/Adsense  Joint ventures –Beware!

Affiliate programs/Advertising/Adsense  Affiliate –Per cent of possible sale  Advertising –Various payment schemes  Adsense –PPC

Different Profit Streams  Advertising  Products  Services  Newsletters  Subscriptions  Affiliates  Adsense

Understand the Competition  Get –Literature –Website –Newsletters –Customer feedback  Don’t “Knock” Copy –Negative tactic

Business Plan  Set out thoughts and plans clearly  Set financial targets  Set timescales  A route map

Your Branding  Level the playing field –Quality  Web site  Letterhead  Fax  Brochures  Business cards  “Uniform”  Public relations

Build your web site  Domain Name –.com,.co.uk etc –Hyphens –Short and memorable  Webhost  Self-build or Contract –Joomla!, Wordpress, DotNetNuke and Drupal  Automated ordering system

Other internet sales  Examples –Newsletters –Opt in ing

Newsletters  letters –Specialist  You may a real expert –Simple layout approach  Text only –“Readers Digest”  Link to web space for better visual appeal  Paid or Free

Opt-in Gathering  Competition  Free e-book  Free Whitepaper  Free Download  Free course  Surveys  Member only areas  Opt out capability on all correspondence

But ensure….  Site is resilient  You can upgrade quickly  You can manage traffic, s, orders  You have fallback positions