Challenges faced with online product management & why Pixmania selected CNET as a preferred content provider Francois Benveniste– Services & Translations Manager, Pixmania Jack Panayi - CNET Director Sales, EMEA
Who We Are ONE OF EUROPES LARGEST ONLINE SHOPS ONE OF WEBS LARGEST TECH-CONTENT BRANDS Leading Brand – Founded in 2000, 3 rd worldwide consumer electronics website (1 st in Europe) Global Brand – Top 10 largest Internet Property Customers – Over 7 million customers, 30 millions unique visitors Standardized Content - Worlds leading source of IT/CE Product Information Reach – Operating in 26 countries, 17 languages, 65 e-commerce sites Depth - 5 million products Revenue - 897m, 60% outside of France Scalable - 35 markets | 18 languages Powering Leading Brands – Dixons owned Currys, PC World, Dixons.co.uk Converting Shoppers into Buyers Rich content, hosted ecommerce services & channel partnerships Source: comScore Worldwide (March 2009)
What We Did Improved Pixmanias ecommerce product information to support European sales
Where It Happened Pixmania.com - B2C Websites - 26 countries Pixmania.com - B2C Websites - 26 countries Pixmania-Pro.com -B2B Websites -24 countries Pixmania-Pro.com -B2B Websites -24 countries
CNET Content Solutions at work Standard Description Rich Images M/A Images Rich Images M/A Images Classification Helps you organize your taxonomy / navigation tree Classification Helps you organize your taxonomy / navigation tree Marketing Description Searchable Attributes (Supports Facetted/Parametric Search) Searchable Attributes (Supports Facetted/Parametric Search) Main/Extended Specifications Detailed product specification information Main/Extended Specifications Detailed product specification information Short Product Description Marketing Description (Full version) Marketing Description (Full version)
How It Works Buying Team New Product reference Buying Team New Product reference Content Team Receives New Product Request Content Team Receives New Product Request Content Team Verify & Update Content Team Verify & Update CNET Content Team Verify & Update Content Team Verify & Update Product Request & Prioritization CNET Product Info Delivery in all Languages Go live on Pixmania.com
What did this mean for us Before and After BEFOREAFTER Manual process Costly and slow to support all markets Fully Automated Structured product information provided for all markets Partial Product Information New product information only partially populated New products supported New products delivered with full product information and images Team Focus Product Creation Content team solely focused on product creation & translations Team focused on Revenue Re-focused teams on revenue tasks rather than product creation & translation
Why did Pixmania choose CNET? Production Engine CNET production supports 100,000s of products Data Fuel Product Attributes, Searchable Attributes and Compatibility data, powers typical website features Locale Support Supports multiple markets and locales using same integration ++
Summary Human effort MINIMISED through Automated product maintenance process Partial product information reduced Product catalogue production improved through prioritization rules CNET fueling Pixmania catalogue across European markets Discussing further services to support other projects
Thank You CNET ECommerce Solutions Centre Booth #214 Booth #602 E: T: +44 (0) E: