Mital Patel Fall, 2008 MKTG 490.  Metro Imaging in St. Louis, Mo., is the first outpatient imaging center in the nation to install Hitachi’s OASIS™ high-field.

Slides:



Advertisements
Similar presentations
 A color queue management system. Customer Segments Large Health Institutions. Hospital chains, health organizations, management groups. Medical Clinics.
Advertisements

Transition Brand Messaging for Medtronic plc
Exceeding Expectations for Over 20 Years Corporate Overview.
Skim Pricing and Penetration Pricing Mital Patel Medical Equipment.
Marketing Channels and Supply Chain Management
Marketing Channels.
Ambulatory Care Services Market Analysis, Market Size, Analysis 2015 To 2022 Grand View Research has announced the addition of " Global Ambulatory Care.
Marketing Channels Fall You gotta love trees…
What is Strategy? (Part Two). Key Concepts Managerial Cognition Business Model Stakeholders The Balanced Scorecard.
The Role of IMC in the Marketing Process © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Chapter 4 Marketing.
By: Hilary Doherty.  I shadowed Dr. Shill at Intermountain Medical Center on 5400 South and State Street.  This is the new hospital that they built.
Channel Management. Sec – Distribution Planning The key considerations in distribution planning When to use multiple channels of distribution How.
Presented by the UCLA Undergraduate Investment Society.
MedStar Ambulatory Care Services Capital Hill – Primary Care Practice and Urgent Care Center January 2,
Marketing Channels.
Careers in Pharmaceutical Sales Jim O’Bryan Great Lakes Regional Recruiter Field Sales Division Jim O’Bryan Great Lakes Regional Recruiter Field Sales.
Business Marketing Channel Participants. Business Marketing Channel Members Channel members: independent –A set of independent companies cooperative –that.
The International Marketing Simulation
Students: Aida Halilovic, Almira Kulovic, Amra Kaldzija
1 | Financial data as of May 2010 Medical Supplies.
Transition Brand Messaging for Medtronic plc. 2 | Medtronic Confidential Universal Messaging for Internal and External Audiences The foundation for all.
Corporate presentation
FROM IMAGES TO ANSWERS Media Cybernetics 2005 OLA Distributor Meeting Punta Cana, May 2005.
Chapter 10 Marketing Channels and Supply Chain Management.
Marketing Channels: Delivering Customer Value
Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.
Branding name given to a well known product or company a method of differentiating products can create a USP and/or ESP.
LOGO The days of using unhealthy fluorescent, CFL and exist lighting is now over. Our LED technology drastically cuts electricity costs, increases savings,
Managing Retailing, Wholesaling and Logistics
Make a Difference! Discover a Career in Healthcare Management!
Marketing Channel Strategy The term marketing channel was first used to describe the existence of a trade channel bridging producers and users. Early writers.
10-1 Chapter Twelve Marketing Channels: Delivering Customer Value.
What is a Product Life Cycle?  The marketing theory that a product moves through different stages of life, from birth to death.  Every decision impacts.
University Medical Center Emergency and Urgent Care Medical Services.
Fundamentally mobile app provides a much richer and more compelling Personal user experience than a WAP or mobile web site. The response time.
the Sony store Introduced in Canada in stores Targets women Showcases products available for purchase online.
Developing a Marketing Plan Unit 3.  The 5 P’s (formerly “the 4 P’s”)  Product  Place  Price  Promotion  People The Marketing Mix.
Relationship Marketing Case study: Pacific Brands.
Health Care Delivery System.  About 75 percent of the total population of the barangay are being served, Because some of the people of the Barangay goes.
Unit 11 Computers in Health Care
How Much Medical Supervision Do Women Need to Use Medical Abortion Safely & Effectively in Early Pregnancy? Dhaval S. Patel, PhD, MPH Vice President &
Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Copyright.
Chapter 8: Developing Channel and Logistics Strategy The Marketing Plan Handbook Fourth Edition Marian Burk Wood 8-1.
Imaging Project 2016 Tara Mendrysa. Proposal As the newly hired department manager for medical imaging at Faith Hospital, I am happy to announce my proposal.
Essentials of Health Care Marketing 2 nd Ed. Eric Berkowitz Chapter 10 Distribution.
Selecting and managing a distribution channel involves decisions about types of stores, distribution intensity, and what are referred to as the three.
MANAGING THE MARKETING MIX: PRODUCT, PRICE, PLACE, AND PROMOTION Bus101.
Applying the Five Forces by Wesley Shu, text by D. Besanko et al.
Products, Services, and Brands Building Customer Value.
Smart Storage Market to Global Analysis and Forecasts by Type, Applications No of Pages: 150 Publishing Date: Feb 2017 Single User PDF: US$ 3900.
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024Low Power Wide Area Network.
PACS as Medical Devices
Marketing Channel Strategy and Management
Published Date: 11 January, 2016
Magnetic Resonance Imaging (MRI) Systems Market to grow at 7% CAGR from 2017 to 2024
Marketing Channel Strategy and Management
Kbv Research | +1 (646) | Global Magnetic Resonance Imaging Market Knowledge Based Value (KBV) Research Full report:
Radiation Dose Management (RDM) Market to Cross $1.7 billion by 2023.
Global Diagnostic Imaging Market : Trends, Forecast, and Opportunity Analysis 1.
Marketing mix chapter no.3
Chapter 3 Advertising and the Marketing Process
Lesson Objectives All students will understand
Canada Cardiovascular Prosthetic Devices Market Outlook to 2020
Magnetic Resonance Imaging Device Market to Witness a 3.5% CAGR During the Forecasted Period PREPARED BY Market Research Future (Part of Wantstats.
Business Marketing Channel Participants
Global Medical Devices Market 2017 – 2025
Neurologist List
Global Patellar Tendinitis Market is expected to grow at a CAGR of 8.1% during the forecast period PREPARED BY Market Research Future (Part of.
Presentation transcript:

Mital Patel Fall, 2008 MKTG 490

 Metro Imaging in St. Louis, Mo., is the first outpatient imaging center in the nation to install Hitachi’s OASIS™ high-field magnetic resonance (MR) imaging system  Metro Imaging has installed the new OASIS MR system to offer physicians and the St. Louis community access to the most advanced diagnostic imaging techniques currently available in the healthcare industry.

 Hitachi Medical Systems America Inc. (HMSA) marketed the advanced diagnostic medical imaging system – a new product from Hitachi Medical Corp., Tokyo, Japan.  Metro Imaging, radiologist-owned and operated, has been providing outpatient diagnostic imaging services in the greater St. Louis area since  Article link Article link

A Patient's view in a typical MRIThe unobstructed view from OASIS™

 First High field open MRI  The OASIS combines unparalleled patient comfort with powerful technology to make patient exams as quick and smooth as possible.  Its imaging power is further boosted by an array of anatomically-specific receiver coils that allow advanced imaging applications ranging from vascular to orthopedic to women’s health.

Hitachi Medical Corp., Tokyo, Japan.

Hitachi Medical Corp., Tokyo, Japan. (Producer) Hitachi Medical System of America (HMSA) (Distributor) Ou tpatient / Hospital (Buyer) Sale the unit and offer service and financing, package deal. (Dealers) Outpatient / Hospital (Buyer) Segment 1 Segment 2 Hitachi can be viewed as a: One Level Multiple Level

 This product is Exclusive Distribution Value to MarketerValue to Customer Choose specific outlets to introduce and innovative product; support product or brand positioning; build closer channel relationship; better supervise service, etc. Receive personalized attention; access to delivery, alterations, customization, and other services