EMERGING TRENDS AND EVOLVING OPPORTUNITIES IN PHARMACY Dr. Amrish Chandra M.Pharm., Ph.D. AMITY UNIVERSITY, NOIDA
Emerging Markets
Pharma in crisis
Growth in emerging markets
India’s GDP growth
India’s contribution to global GDP
Population growth in India
Middle class population growth
Where Indians spend
Disease profile in India
Who is paying your medical bills
Role of Insurance
Key growth factors
Indian domestic market
SWOT Analysis
Mergers & Acquitions
Generics vs Branded
Innovator Branding Advantage
Why Branding?
Patents Expiring
Drug Price Control Order
OTC Advantage
Road Ahead
Rural vs Urban
Strategies
Rise in employment
The 2020 Senario
Unethical behaviour
New entrants
Prediction is difficult…
Nobel Laureate 2012
Thank you