Library 2.0 Delivering Twice the Value del.icio.us Library Toolbar Screencasting Kelli Staley Lansing Public Library May 4, 2007

The Future "We've figured out the hardware issues, and I don't anticipate we're going to face any major, unforeseen challenges in this area over the next decade (more cell phones, more smart phones, more wireless, faster computers, we get it). The key is no longer the hardware, but the software, and in particular, what people do with the software." --Jenny Levine [source: Web 2.0 & Libraries: Best Practices for Social Software by Michael Stephens (2006), page 11]

Internet Research Fully 87% of online users have at one time used the internet to carry out research on a scientific topic or concept and 40 million adults use the internet as their primary source of news and information about science. [source: Pew Internet]Pew Internet

Social Networks The internet helps maintain people's social networks, and connects them to members of their social network when they need help. 60 million Americans have turned to the internet for help with major life decisions. [source: Pew Internet]Pew Internet

Tagging 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content. [source: Pew Internet]Pew Internet

The Modern User “The emerging modern user needs the experience of the Web, and not just content, to learn and succeed.” --Stephen Abram, SirsiDynix vice president of Innovation

How can we more effectively meet the needs of those users? Social Bookmarking Library Toolbar Screencasts

Social Bookmarking & Tagging

Social Bookmarking Allows users to save websites to a single site Addition of multiple ‘tags’ to describe the site Popular social bookmarking site: Allows sharing of bookmarked sites

Tags A single item or website can be described in various keywords or ‘tags’ Tags allow items to be classified in multiple categories Appeal to various ways of thinking CC Photo from cambodia4kidsorgcambodia4kidsorg

Web Browser Bookmarks Accessible from a single computer Assign to a single folder Not easily shared with others Closed system

Social Bookmarks Accessible from any computer Assign to multiple categories via tags Easily shared with others Transparent, open system

Advantages for Staff Portability Increase sharing with colleagues Reduce duplication of work All staff can tag sites Reduce lag time before new quality links are posted to library website

Advantages for Our Users Library can share trusted, reliable sites Tags allow for multiple categories in ‘plain language’ RSS feed for updates to all bookmarks, or only specific categories Saves user time

Tag Cloud Tags can be displayed as a ‘tag cloud.’ Larger, bolder tags indicate a larger number of websites with the tag Users simply click on a tag to view site list

Related Tags Related tags allow users to refine their topic or find other relevant information

Students & Teachers Students of all ages could use the library’s social bookmark site as a source of safe, reliable sites for homework and research. Teachers collaborating with the library would provide related links for current assignments

Seniors Peace of mind, knowing they are using quality sites for health and other research needs Links to harder to find social service resources all in one place Assists users who are unsure of which ‘keywords’ to use

Teens Save time otherwise spent using search engines Links from various tags back to useful subscription databases Collaborate on group assignments

Community Professionals Collaborate with colleagues Trusted local professionals could recommend sites to the library in areas of medicine, law, and local issues

Library Staff Supplement traditional pathfinders and bibliographies with bookmarked sites Apply plain language while tagging to increase usability of resources

Hardware / Software Computer Internet Access del.icio.us account

Getting Started Set up account at del.icio.us Tagging standards Install browser buttons for easy use Train staff

Phase Two Tag, tag, tag! Publicize! –Library toolbar –Blog –Website –Public terminals –Printed materials

Current Implementations Illinois –La Grange Park PLLa Grange Park PL –Lansing PLLansing PL –Thomas Ford Memorial LibraryThomas Ford Memorial Library Alaska –Seldovia PLSeldovia PL California –San Mateo PLSan Mateo PL Hawaii –Maui Community CollegeMaui Community College

Cost del.icio.us –Buttons for easy tagging in IE and Firefox –Built in RSS functionality $0.00

Library Toolbar

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Why a Toolbar? Fewer people visit library websites to begin their searches Constant presence in user’s internet experience Patrons are familiar with the format of browser toolbars

Advantages Branded with Library Logo Search box for Catalog Options to imbed RSS feeds Automatically updates

Hardware Computer Internet Access Conduit.com account

Getting Started Conduit.com wizard Upload your logo Add your search for the catalog following the easy instructions

Conduit options

Conduit Wizard

Phase Two Publicize! –Blog –Website –Public terminals –Printed materials

Cost Conduit.com –Wizard to create toolbar –Web page to host & allow downloads –IE and Firefox $0.00

Current Implementations Lansing Public Library –145 installations Examples of 31 others on LibSuccess Wiki under ‘library toolbars’‘library toolbars’

Screencasts

“A screencast is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration.” [source: Wikipedia.com]

Excellent tool for training both staff and public

Screencasts 24/7 Availability Demonstrate –Online Databases –Library Catalog –Sign-up for RSS feeds –Sign-up for notices Play in users’ browser Help on demand, especially for remote users

Training Staff Demonstrate all ILS and cataloging functions IT troubleshooting Provides consistent training - all staff taught in exactly the same way Training done at student’s pace - can pause, fast forward, rewind All content stored on website - accessible 24/7

Training Patron Demonstrate: How to search the catalog How to place a request How to renew a book online How to effectively search the databases And much more All content stored on website, no staff required to demonstrate - accessible 24/7

Advantages Portable Training on Demand Consistent Replay as Needed

Hardware / Software Computer Internet Access Microphone Screen Capture Software –Wink –Camtasia Server space to host screencasts

Optional Hardware Griffin iMic external sound cardGriffin iMic –Hear the differenceHear

Screencast demo

Screencasts-wink

Screencasts-camtasia

Getting Started Choose software Write a script Record tutorial Upload to server

Phase Two Publicize! –Imbed into Library catalog? –Blog –Website –Public terminals –Printed materials

Lpl catalog

Created with… Camtasia StudioCamtasia Studio by TechSmith Easy to use Affordable Excellent editing functionality

But… I HATE my voice!

Barbara Walters has a speech impediment, but she makes more than $18 million a year, in part, with her voice.

Rudy Giuliani has a lisp, yet he is paid more than $100,000 for an hour’s worth of work to give a speech. [

Cost Wink $0 Camtasia –(30 day free trial) –$299 single-user Microphone $12 Griffin iMic $40 iTunes $0 $ $351.00

Current Implementations Academic Libraries Public Libraries –Lansing PLLansing PL –Calgary PLCalgary PL –Orange County Library System (Orlando, FL)Orange County Library System

Trendsetters Library Success: A Best Practices Wiki – Add your library’s story!

Learn More SirsiDynix Institute – –Free seminars for customers of any ILS –Check the archives for past presentationsarchives Podcasting (new presentation coming June 5)new presentation coming June 5 Screencasting Web 2.0 …and MORE!

Thank you! Websites are bookmarked at: Presentation online at: ©2007 Kelli Staley