Digital Media Literacy: Mobile News & The Financial Times BY: KENAE DAMON

What is Financial Times  The Financial Times is one of the world's leading business news and information organizations. They are known for our authority and accuracy. They try to provide a broad range of essential services to the growing audience of business people.  The Financial Times Group provides a broad range of business information, news and services. The Financial Times international team of journalists has access to senior corporate executives and politicians around the world, making it a must read for China’s business leaders. They do a lot in the business world.

What are they doing with their Newspaper?  Financial Times are taking a agnostic approach by not publishing mobile editions of their digital content through native apps. Thave instead used responsive web design which other companies are thinking about using too. Financial times has realized that using responsive web design translates into fluid websites that automatically adapt the content to any screen, such as a mobile device, computer, or television. They feel as though the main philosophy is to make the content more easily accessible and manageable.

How are they improving it!  In the case of news publishing for mobile platforms, publishers and newspapers like The Financial Times seem to approach the publishing of SMS news alerts in terms of manually writing customized messages. This approaches to mobile news sites have varied between companies throughout time.  The Financial Times uses responsive web design in an explicit embrace of a sort of platform-agnostic approach. They do this to employ a mobile editor for the manual crafting and editing of journalism for mobile devices customizing content flow. This can involve producing unique content designated for mobile devices, as well as manually reducing or adding elements to the content published on other news platforms. Basically what they want people to see when they pick up their newspaper.