M oving to multiple business models Presented by: Christiana

Key words: N iche audience: a small, select group of people that have a very unique interest. W eb2.0: is a concept that takes the network as a platform for information sharing, interoperability, user-centered design and collaboration on the World Wide Web.

M arket description and outlook Structure F rom customers’ perspective F rom advertisers’ perspective F rom publishers’ perspective c onclusion

T he penetration of the Internet and mobile technology leads to multiple platforms for newspaper publisher to deliver news.

Newspaper business model Source: PricewaterhouseCoopers newspaper publisher survey

Estimated newspaper publishing market decline in OECD countries, (in per cent) Source: OECD calculations based on data of PricewaterhouseCoopers LLP

Most Popular Online Sources of News in Australia Major newspaper sites 75% Local newspaper sites 29% Mainstream news organisations (news.com.au, ninemsn.com.au) 63% International news sites (The New York Times, The Guardian) 39% ABC.net.au 32% Search engines (Google, Yahoo!) 36% Blogs and news aggregators: Crikey etc 13% Social networking: Twitter, Facebook etc 25% O nline news

Global newspaper publishing market by component vs. GDP growth Source: PricewaterhouseCoopers Consensus Estimate

C onsumers have demonstrated a willingness to pay more for high value, topic-specific publications.

First choice of medium for news consumption (ignoring price) Source: PricewaterhouseCoopers newspaper consumer survey

A dvertisers are searching for an integrated approach to achieve the best return on investment.

Global advertising expenditure by medium Source: ZenithOptimedia - December 2008

The process of defining and reaching target audiences Source: PricewaterhouseCoopers analysis

T emplate-based self-service options and business-to-consumer model remain an opportunity for newspaper publishers.

Source: PricewaterhouseCoopers newspaper publisher survey The structural change from channel distribution to content production

C onclusion

1. Compelling content across multiple platforms help deliver news and cater for different customers.

2. Constant dialogue and providing general news are still crucial for newspaper.

3. Cooperation with strategic partners can strengthen their proposition.

4. Technology offers potential values for newspaper publishers to add service and reinforce partnership with advertisers.

R eferences Moberg, A, Johansson, M, Finnveden, G, Jonsson A,(2010) Printed and tablet e- paper newspaper from an environmental perspective — A screening life cycle assessment, Environmental Impact Assessment Review, Volume 30, Issue 3, April 2010, Pages 177–191, available: George, L(2007) What’s fit to print: The effect of ownership concentration on product variety in daily newspaper markets, Information Economics and Policy, Volume 19, Issues 3–4, October 2007, Pages 285–303, available: Leroch, M & Wellbrock, C(2011)Saving newspapers with public grants – The effects of press subsidies on the provision of journalistic quality, Information Economics and Policy, Volume 23, Issues 3–4, December 2011, Pages 281–286, available: McQuail, D(2010) McQuail’s Mass Communication Theory, the fifth edition, SAGE Publication Ltd, London

V ideo links: The Sunday Telegraph - Sunday's Best SMH Subscriptions Ad - The Herald "Read it Your Way" Package The digital challenge for America's daily newspaper Newspaper Industry Future Inside Story Americas - The death of the newspaper? CNN: The Newspaper Industry in Decline Newspapers in Decline? Jeff Jarvis.

T hank you!