Online Journalism: Theory and Practice Week 9 Lecture 1 Summer 2011 Khan, G. F. PhD Dept. of Media & Communication, YeungNam University, South Korea

This lecture… --Story telling with Videos Mostly lecture notes are taken from the book: Journalism Next: Chapter 11: Building a Digital Audience for News by Mark Briggs

Before we start… Term Project-Progress Check

The Digital video revolution Instead of expensive cameras, editing stations, crew, and years of training one person can make high quality of video with little efforts How?  Advent of cheap digital video cameras  Free editing software  Smart phones  Easy to publish

The Digital video revolution Millions of armature videos appearing online Example: YouTube  48 hours of video are uploaded every minute  Over 3 billion videos are viewed a day  Users upload the equivalent of 240,000 full-length films every week  YouTube is localized in 25 countries across 43 languages  YouTube's demographic is broad: years old  800M unique users visit YouTube each month Sourece:

David Pogue, technology columnist with New York Times Walt Mossberg, technology columnist with The Wall Street Journal ple-ipad-review/ ple-ipad-review/ Two journalist one goal

David Pogue  High quality, Shot in multiple locations, high production cost, Also air on the cable TV network Walt Mossberg  Quality and production cost is low  Use an expensive webcam in his home or office  Limited prodect snap shots

Two journalist one goal Why Wall Street allows its content compete with The New York Times on such a uneven playing field?

Why? Audience open to all levels of quality Perfection not necessary  Quick and less polished video content on news sites often draw more audience Change of perception among newspaper  Broadening their definition of what can be published.e.g. cell phone video are considered publishable Unedited video are becoming common practice

CNN Video  FREE On demand CNN Video  Free Live video with CNN Live  Larger play – in – page video replaces traditional pop-up player  Allows easy navigation by Category, Most Popular, Top Stories or by following our editorial picks.  Offers customisation with a My Playlist ‘self choice’ section

7.Deliver Story 7. Deliver Story 6.Export Video 6. Export Video 5.Develop Story 5. Develop Story 4.Collect Material 4. Collect Material 3.Design Storyboards 3. Design Storyboards 2.Conduct Research 2. Conduct Research Story Development -- Process 1. Select Topic  Assemble Material  Set Transitions  Add Narrations  Add sounds  Test Prototype  Post-production  Assemble Material  Set Transitions  Add Narrations  Add sounds  Test Prototype  Post-production  Record Interviews  Scan Images  Take Photographs & Videos  Collect Clipart  Record Interviews  Scan Images  Take Photographs & Videos  Collect Clipart  Internet – web pages, blogs,…  PC, DVD, CD Rom  Handheld Devices  Internet – web pages, blogs,…  PC, DVD, CD Rom  Handheld Devices Raw information Engaging narrative

Plan Your Video Think of it the same way as you would think about writing. Use different approaches for different stories E.g. Breaking news vs. documentary  More control vs. no control  You decide what to shoot, who to include  Documentary require more planning in advance  Use storyboard

Plan Your Video Try Storyboarding  A visual sketch of your story.  Helps you focus your story Mix your shots  Shoot from different angles: close, far way, middle.  Wide, middle, and tight shots  E.g. Wide shots provide sense of environment to viewers and tight shots provide focus

Plan Your Video Build five-shot sequence  Close-up on the hands  Close-up on the face  Wide shot  Over-the-shoulder shot  Creative shot  video/1.2.2.htm video/1.2.2.htm

More Tips AVlz0 AVlz0

Tips Not all stories can be told through video (e.g. statistics) Make clear outline of what you want to communicate Provide background information Identify your main character Statistics should come from experts and emotions from the victims Find supporting images to support the statements Avoid talking head syndrome Take expert to the field Context and location is king Capture both small details and larger context Golden rule: You never have enough people

Editing Chose your editing software Photostory 3  d= d=11132 Windows Movie Maker  iMovie 

Publishing Video Online Convert your video in the web format  Mostly flash format and compressed  Your editing software will do it for you Publish it on your blog or a video sharing website like YouTube Remember YouTube has more audience and good search engines compared to your own blog Embed it into your blog In the video Provide logo and links to your blog  Use TubeMogul: atumatically uplaods your videos to different video sharing sites, including YouTube:

Great news Videos Resources

Thank You Questions & Comments