Menu as Primary Control Point Satisfy the _________ Meet organizational ______ Drives ____________; drives , and food safety concerns Menu pricing determines _______________ Menu is a tool for_________
Considerations in Menu Planning The customer The capacity of the facility
Considerations in Menu Planning Regulations (e.g. NSLP) Budget: balance items Food availability Quality of food Type of service
Types of Menus Degree of _____________ ___________ ____________ predictable brand recognition ____________ variety but still limited planning 3-day to monthly to quarterly (seasonal) _____________ special occasions
Types of Menus Degree of __________ ___________ short-term emergencies choice within some categories
Menu design ____________ Plan variety within & between meals Breakfast, lunch, dinner “grab ‘n go” specialty menu Plan variety within & between meals color texture consistency shape of food flavors preparation methods temperature Presentation
Steps in Menu Development _______ entrees avoid repetition balance food costs ________ accompaniment Vegetables, salads, appetizers _________ Garnishes, breads Add __________ Others (beverages…)
Menu Pricing Consider: Methods: cover perception of _______ __________ Raw food cost (factor method) Prime cost method Actual cost (cost plus profit) Demand-oriented pricing Competition-based pricing
Pricing Psychology odd cents pricing pricing by oz. a la carte $99.99 odd cents pricing pricing by oz. a la carte table d’hote $3.99
Menu Evaluation Nutrition Foodservice goals Variety Capacity of ______________________ Profitability Availability Customer _____________
Menu Engineering High Demand High Demand Low Profit High Profit Popularity Low Demand Low Profit Low Demand High Profit Profitability
Practice Questions--Menu A. Why is the menu an important control point for a foodservice operation? B. Your procurement expert got a great deal on the following foods: cauliflower, turnips, flounder, sole, potatoes, and white rice, so she bought a lot and is thrilled that she saved your restaurant a lot of money. 1. Are you glad she bought so much of these items? Why or why not? 2. Design an acceptable, varied menu (dinner) based on these foods.