Education Case Studies Phonethics Mobile Media (P) Ltd.

Education - Clients

Media Vehicles Used for Brands Online media buying – British Council, Strategy Academy Viral – NIIT,DHL Face book Application – Raffles Design Institute SEM- British Council, Strategy Academy, Vidhamandir SMO-British Council, Strategy Academy, Vidhamandir,DHL

British Council Objective – To get maximum number of applications for the British Council ‘Scotland Scholarships’. Communicate the scholarship to the student community in general to build awareness. Solution – Facebook + Orkut + Google (display ads ) SMO (Social media optimization) SEM (Search engine marketing) Online PR ( marketing ) Total Reach– SEM-Clicks 6,399, impressions 3,283,101 SMO-Clicks 14,579 Web Link:

Strategy Academy Online course founded by Prof.Ranjan Das (IIM Calcutta) Objective – Increase awareness amongst working professionals about the course Manage Social Media presence for the institute – establish as a thought leader in ‘Strategy education’ Solution – Facebook + Google (display ads ) Active content management on Social Media (Facebook & LinkedIn Profiles) SEM (Search engine marketing) Total Reach– *Campaign Live from March 10 th 2010 onwards SEM-Clicks 1813 Impressions 1,287,938 Facebook Group- 130 members Facebook Group:

Vidyamandir Objective – To promote the entrance exam for IITJEE Coaching classes run by Vidyamandir Solution – Creation of a single page ‘registration website’ Quick to load with a clear call to action Promotion of this single page website through: 1.Highly targeted Social media marketing to groups / communities of 15+ school children 2. SEM (Search engine marketing) Total Reach– *Campaign Live from March 28 th 2010 onwards SEM-Clicks 2599 Impressions 1,055,554 SMO-Clicks 2357 Web Link:

Raffles Design Institute Objective – Branded Interactive Social Media application Solution – Interactive Face book Application to upload their own creatives Visitors to the app can share / rate these creatives Managed by students Web Link:

NIIT Brand- NIIT Objective – To create a viral video along the same theme as the Television commercials. Solution – 1.A story that builds on the ‘NIIT students are precious to employers’ premise established by the TVC Job Scope Scripting Conceptualization Animation Sound Effects Link to viral

DHL Objective – To promote a product targeted at students applying to international universities Solution – 1.Viral – the script employs a Bollywood style approach and pitches the DHL University express as the ‘modern’ way of doing things Job Scope – Scripting Conceptualization Animation Sound Effects 2. SMO (Social media optimization) Highly targeted social media campaign on Facebook and Orkut Link to viral

Thank you Khushboo Sanghvi M – E –