Chapter 20 Social Psychology

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Presentation transcript:

Chapter 20 Social Psychology Social Cognition

Social Cognition… Refers to the way people think and act in social situations. Concerned with: Attitudes Persuasion Attraction Love First impressions

Attitudes Beliefs and feelings about objects, people and events that lead people to behave in certain ways. Attitudes develop in many ways: Conditioning Observational learning Cognitive evaluation- evidence and logic Cognitive anchors- early attitudes

Attitudes and Behaviors Which came first? The chicken or the egg? Cognitive dissonance Uncomfortable tension due to a contradiction between our attitudes and behaviors Example: “I think bullying is really horrible” “ha ha- look at her ugly sweater” - Contradiction between attitude and behavior

Persuasion Direct attempt to influence others’ attitudes Methods: Central route- direct; evidence and logic Peripheral route - indirect; associations 2 sided argument- both sides Emotional appeal-

Who do you listen to?? The messenger- Sales Resistance Experts Seem trustworthy Physically attractive Similar to you (age, ethnicity etc) Sales Resistance Just say no! self esteem and social anxiety

Prejudice- attitude Discrimination- behavior Scapegoat- individual or group that is blamed for a complex problem

Attribution Theory People tend to explain others’ behavior based on their personality or the situation Dispositional- personality Situational- external FAE- overestimate the effect of dispositional factors (Fundamental Attribution Error) Think of another driving cutting you off- what do you think about this person?

Attraction Matching hypothesis Reciprocity- equal exchange Triangular model of love Intimacy Passion commitment Intimacy Passion Commitment

Serial Position Effect Primacy Effect Remember firsts On a list, events First impressions are lasting Recency Effect Remember last (most recent) On lists, events Things that just happened

Terms- review (look up) Serial position effect (primacy & recency) Triangular model of love Matching hypothesis Reciprocity F.A.E. Prejudice Discrimination Scapegoating Cognitive dissonance Emotional appeal Central route vs. peripheral route Attitudes Sales resistance Cognitive anchors Cognitive evaluation