Meat Pies & Pasties The Marketing Plan Presented by: Anna Nassinovskaia, Beckee Waterworth, Monica Rivera, and Lissa Art

Company Description Who or What is Tiddy Oggies? Successful family owned British meat pie business since 1869  Original founder s: Nigel and Gertrude Cooke  Location: Plymouth, Devonshire  Consumers: Miners and Factory Workers

Mission Statement “At Tiddy Oggies we take pride in meeting the highest standards of quality and freshness by taking a modern and entertaining twist from the traditional English cooking styles. We consistently offer our customers impeccable service by demonstrating warmth, graciousness, and efficiency at a fair price. While simultaneously providing educational service and rich cultural experiences, we hope to create lasting bonds within the community.”

Corporate Goals Non-Financial Goals: To increase employee retention rates To expand current product goals Financial Goals: To increase profitability To increase market share

Core Competencies and Sustainable Competitive Advantage Communication (facts of the day) Flexibility and Adaptability (restaurants, pubs, catering) Results Orientation Teamwork

SWOT Analysis Strengths Employee expertise Educational and entertaining service Unique and diverse brand Filling and affordable Easy on-the-go Weaknesses Market to new audience Competitive Small team Limited resources

SWOT Analysis Opportunities Gastown/Waterfront location Distinctive name Social media promotion Expansion High traffic Threats Well known brand names Vancouver weather Competitors

Situational Analysis Industry: Highly competitive Rapidly expanding 24 new food carts by 2014 Company: Gladys Cooke current owner Came to Canada in 2008 (Toronto) Follow original recipes Imported drinks Local ingredients Meat and Vegetarian options Competitors: English Pubs and Restaurants English Butcher Shops Customers: Tourists British Immigrants Ages Income ranges from $40,000+ Vancouver and North Vancouver Residents

Marketing and Product Objectives Objectives: Culture-building company Educating on British history Easy to eat Convenient Target Markets: Tourists British Immigrants Points of difference: Savoury Pies Theme/Entertainment Facts of the day Educational Promotions/Expansion objectives Fast Service, fair price Culturally enriching Experience Positioning: Low cost, high quality

Product Strategy Product Line: Homemade British food Pies, pasties and sausage rolls Different sizes options Diverse drink selection Pie/Pastie Prices: Small $2-$5/unit Medium $4-$8/unit Large $6-$8/unit Sausage Roll Prices: One size $2 Packaging: Clear Packaging Reusable & recyclable Showcases freshness and quality Tag includes logo, flavour of pie, nutritional information, and facts Branding: Theatricality Traditional British clothing Take out, delivery, and catering options

Pricing Strategy Pricing Factors: Cost of production Other explicit costs Factors to consider: Business costs Profits Industry standards Skill level and experience Business Strategy Pricing Objectives: Maximizing profit Increasing sales volume Increasing market share Company growth and expansion Special Adjustments: Combo options Stamp cards Pick-up/delivery discounts

Distribution Strategy Identify Channels: Pick-up discounts Delivery (long term) Specific location and rationale: Water Street and West Cordova High traffic area

Tiddy Cart

Promotional Strategy Trans link Car wrapping

Tiddy Oggies Promotional Budget year One$50,000 BudgetQT 1QT2QT3QT 4 Totals Public Relations Totals Markting Consultant $ 2, $ $ 2, Press Release EventOpening Weekend Event $ Jan 1st 2012Giveaways and apparel $ Web Marketting Web Developer $ 1, Search Engine Optimisation100 $ AdvertisingPrint Media Creative developer1500 $ 1, Classified Ads $ 1, hr Newspaper Advertising $ 4, Transit Ads $ 3, $ 2, $ 1, $ 7, Brand DevelopmentEmployee car wrap$2,500 Stamp Cards $ $ $ $ 1, Business Cards $ Phamplets /Brochures $ Brand AccesoriesPens $ $ $ Buttons $ $ $ Aprons With Logo $ Total$25,109.00

Meat Pies & Pasties Thank You!