Albert Lee Robert Hupcher Dee (Da) Ham Nicholas Lawrence Zhengning Li
Industry OverviewSegmentationThe U.S. MarketMajor CompetitorsBuyer PowerSupplier PowerMarket EntryLooking AheadTrends, Regulations & Public OpinionSummary: Industry SWOT Genesis
Industry Overview QSR, Takeaways, Leisure, Street Vendors & Mobile Industry Segments 200 billion Market value growth 3% Forecasted to increase by 19% by Market Value 208 billion transactions Market volume growth of 4% Market Volume
Segmentation Do not provide table service McDonalds, Burger King, etc. Quick Service Restaurants (QSR) Off premise consumption Domino’s, other takeout restaurants Takeaways Chicken & Rice Mobile & Street Vendors Movie theaters, stadiums etc. Leisure
Global Fast Food Market, 2009
The U.S. Market Accounts for 31% of global fast food market$70 billion market with minimal growth (0.2%) Market Volume growth of 6.3% Market Volume of 40 billion transactions Majority of fast food market is QSR Market value forecasted to increase by 8.5% by 2014
Major Competitors
Buyer Power Strengthened Buyer Power due to High rivalry competition in industry Leads to competitive pricing strategies to secure consumers Low switching costs High price elasticity Buyer Power decreases with Brand Awareness Consumer loyalty
Supplier Power Strengthened Supplier Power due to Concentrated food wholesales Minimum wage legislation Low dependence on fast food players Various alternatives in terms of food service customers Supplier Power decreases with Lack of alternatives
Market Entry Barriers Retaliation by existing players, e.g., price wars Established brand strength of major chains Major market saturation Differentiation issues Low costs of setup International growth
Looking Ahead
Trends, Regulations & Public Opinion Government regulations Extremely responsive to consumer tastes McDonald’s InternationallyComplementary goods Recession Recession-flexible industry Eating healthy
Summary: SWOT Analysis