 THE 543 GROUP, INC., All rights reserved. Page 1 An Indiana Women’s Business Enterprise UNL Think Tank "Are All Media Social?" June 11, 2012

 THE 543 GROUP, INC., All rights reserved. Page 2 An Indiana Women’s Business Enterprise Agenda Why Me? Revolution or Evolution? – Social Media in Context Conflicting Definitions Are All Media Social? Lessons from the Field

 THE 543 GROUP, INC., All rights reserved. Page 3 An Indiana Women’s Business Enterprise Why Me? A Very Long History in Interactive Media, up to and including Today’s Social Media Landscape

 THE 543 GROUP, INC., All rights reserved. Page 4 An Indiana Women’s Business Enterprise

 THE 543 GROUP, INC., All rights reserved. Page 5 An Indiana Women’s Business Enterprise 543 Group Brand Experience

 THE 543 GROUP, INC., All rights reserved. Page 6 An Indiana Women’s Business Enterprise Why Me? The Other Reason I Tend to Get to the Point o Ignite Conferences Approach o 5 Minutes o 20 Pages o 15 Seconds Per Page – Auto Advance

 THE 543 GROUP, INC., All rights reserved. Page 7 An Indiana Women’s Business Enterprise Evolution or Revolution? Social Media is the Latest in a Long History of Interactive Media to Emerge.. Right?

 THE 543 GROUP, INC., All rights reserved. Page 8 An Indiana Women’s Business Enterprise Evolution or Revolution? OR, is it the Channels and Tools? Those that actually enable interaction among people? It’s about the technology – yes?

 THE 543 GROUP, INC., All rights reserved. Page 9 An Indiana Women’s Business Enterprise Conflicting Social Media Definitions A group of applications and networks A blending of technology and social interaction for the co-creation of value (hold that thought) Inexpensive and accessible media – unlike so-called ‘traditional’ media, such as newspapers, television, and film (are they that expensive or inaccessible in the age of YouTube and blogs?) Social Media is Web 2.0 Or is it 3.0 in the age of twitter and Interest?

 THE 543 GROUP, INC., All rights reserved. Page 10 An Indiana Women’s Business Enterprise

 THE 543 GROUP, INC., All rights reserved. Page 11 An Indiana Women’s Business Enterprise A Proposition All communications are in the form of some type of media. Conversely, all types of media are meant to communicate something. All media is about creating a connection between the deliverer and the recipient of the message – it’s about the dialog. Therefore, all media can be considered social, and so-called ‘social’ media or Web 2.0 or emerging technologies and networks are simply new communication channels through which to make connections.

 THE 543 GROUP, INC., All rights reserved. Page 12 An Indiana Women’s Business Enterprise Play it Out Media is actually inert and cannot be social. People are social, and the media we create are the byproducts of that activity. Newspapers report on meetings between people, reported by people in social situations. Reactions come in many forms. Radio has call-in shows, TV and film have many feedback mechanisms. The same happens with blogs, twitter streams, and face book walls. The only difference is time. All media are social because people are social.

 THE 543 GROUP, INC., All rights reserved. Page 13 An Indiana Women’s Business Enterprise Lessons from the Field We’re Communicators Social Media Presents New Challenges and New Opportunities o Storytelling tends to be more important o Style can often be very different than what you are used to o The reporter can be part of the story – and therefore must be more cautious

 THE 543 GROUP, INC., All rights reserved. Page 14 An Indiana Women’s Business Enterprise Lesson #1 Select your tools wisely.

 THE 543 GROUP, INC., All rights reserved. Page 15 An Indiana Women’s Business Enterprise  THE 543 GROUP, INC., All rights reserved. Page 16 An Indiana Women’s Business Enterprise Lesson #2 Know your audience.

 THE 543 GROUP, INC., All rights reserved. Page 16 An Indiana Women’s Business Enterprise Lesson #3 Dissing Detroit Drivers (2011) A New Media Strategies employee dropped the F-bomb in a March tweet ("I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to drive"). Chrysler had just launched an "Imported from Detroit" campaign along with a Super Bowl ad. The staffer was fired, but Chrysler announced it wouldn't renew the agency's contract. Limit the number of ‘pens’.

 THE 543 GROUP, INC., All rights reserved. Page 17 An Indiana Women’s Business Enterprise Lesson #4 Walk before you run. (And crawl before you walk…)

 THE 543 GROUP, INC., All rights reserved. Page 18 An Indiana Women’s Business Enterprise Lesson #5 Immediacy is not always your friend.

 THE 543 GROUP, INC., All rights reserved. Page 19 An Indiana Women’s Business Enterprise Lesson #6 Integrate your activities.

 THE 543 GROUP, INC., All rights reserved. Page 20 An Indiana Women’s Business Enterprise Lesson #7 Every brand touch matters.

 THE 543 GROUP, INC., All rights reserved. Page 21 An Indiana Women’s Business Enterprise Lesson #8 Embrace change.

 THE 543 GROUP, INC., All rights reserved. Page 22 An Indiana Women’s Business Enterprise Lesson #9 Be engaging.

 THE 543 GROUP, INC., All rights reserved. Page 23 An Indiana Women’s Business Enterprise Lesson #10 Practice social media as if it is being shared with the entire world, because, well, it is.

 THE 543 GROUP, INC., All rights reserved. Page 24 An Indiana Women’s Business Enterprise Thank You Join the Ken Christie, President The 543 Group, Inc. (317) office direct (317) mobile and text messaging ALWAYS ENGAGING ®

 THE 543 GROUP, INC., All rights reserved. Page 25 An Indiana Women’s Business Enterprise