Virginia Federation of Chapters Sixtieth Annual Convention April 14-16, 2014 Public Relations Committee Meeting Feedback Public Relations Chair Gaston Gianni NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS
OVERVIEW Attendance Issues Raised Matching Funds PR Goodies Resources NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS
ATTENDANCE 11People 8 Chapters 3 Chapter PR Chairs Request to Chapter RP Chairs or Presidents
NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS ISSUES RAISED Getting Chapter Information in the Press Build a personal relationship Set up a meeting Use to transmit Send Pictures Call Keep Trying!! Making NARFE a Household Name Ads in Local Papers and other Local Publications Keep Repeating Message
ADVANCING NARFE ADVANCING NARFE’S MISSION IN THE PUBLIC SPREADING AWARENESS INCREASING MEMBERSHIP ENHANCING COMMUNICATIONS NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS
MATCHING FUNDS 2013 Projects—5 4 Chapter 1 VFC Total Cost of Projects $6,318 NARFE HQ--$3,159 VFC --$2,720 Chapters--$440 Past Project Ranges--$100-$5,000 NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS
YEARNUMBERTOTAL COST NARFE HQVFCCHAPTERS Chapter 3-VFC $14,151$6,823$5,188$2, /Chap. 3-VFC $10,485$5,242$4,363$ /Chap. 1 VFC $ 6,318$ 3,159$ 2,720$ 440
TYPES OF PROJECTS Booths at Health Fairs, Festivals & EXPOs Tables at Postmaster Conventions Pre Retirement Seminars Parade Float Various Newspaper Ads Recruiting Picnics PR Recruiting—Banners, Bags, Pens, Note Pads, Tape Measurers NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS
Matching Fund Guidance (Stretch your chapter funds) On the VFC Web Site- How to prepare request What type of information is needed Take pictures of event How to prepare Final Report NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS
VFC PR GOODIES To Recruit New Members 15,000 Items in Bags Notes Pens Letter Openers Magnets Coasters Note Pads Toothbrush Cover Area VPs have Banner and Tablecloth
RESOURCES NARFE Public Relations Handbook FH-9 (12/10) Web Sites: Protect America’s Heartbeat Tool Kit VFC PR Chair: NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS