SPORTS INFORMATION DIRECTOR – For the High School Athletic Department JEFF HESTER, CAA COLUMBUS NORTH HIGH SCHOOL.

Slides:

Advertisements

Similar presentations

The Case for a Powerful Communication Tool. Why the need for a publication? Image build and visibility Communication Influential.

Advertisements

Adding Marketing and Public Relations to the Mix to Leverage Your Success Lynott & Associates PR.

3 The Advocate Newspaper Journalism Class Clarence High School Clarence, NY June 9,

The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.

Open Health News Presentation Open Health Tools San Diego Sept. 9, 2011 Roger A. Maduro.

[ Insert your logo ] [ Site name ] 2012 Media Kit Prepared by [ Your name ], [ Your title ]

Reporting on Sports News Gathering. Overview This lesson is divided into two parts. First, we will cover the basics of gathering information for a sports.

Launch of the Chabad.org School Website Platform August 7, 2006 –13 Av, 5766 בס " ד.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Thank you for joining us! We will begin shortly..

1 Taco Bell Fresh, Fast, & Friendly Prestige Worldwide Consulting Group 12/7/2011.

Blogger, author freelance writer public speaker and more.

Introduction to Marketing © Objectives  To consider foundations for a good marketing strategy  To understand the steps needed to create a marketing.

Lesson 11.7 – Press Kits Copyright © 2014 by Sports Career Consulting, LLC.

COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.

Presented by Teacher Violeta Solomon. Today writing or editing a newsletter or newspaper can be accomplished much more easily and with less expense than.

Give your members one more great way to save with the choice and flexibility of Sprint. They have more options in phones, plans, and services than ever.

PROMOTIONAL CONCEPTS AND STRATEGIES Ch. 17 Promotion and Promotional Mix.

Utilize publicity to inform stakeholders of business activities 4.03.

College & Amateur Sports.  National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines.

PREMIUM SPORTS WEBSITES FOR TEAMS, LEAGUES, AND ORGANIZATIONS. Home Teams Online was founded in Do-it-yourself sports websites. Tools for sports.

Public Information Ways we convey information to the public. Blog:

Is your company looking to increase the exposure of your new and existing products or services? Would you pay pennies on the ad dollar to reach a national.

2010 Opportunities Overview EMEA Marketplace. Overview PARTNERSHIPS European Partnership Gulf Partnership CONFERENCES SPONSORSHIP European Meetings and.

Mission Statement OrthoTec offers an in-depth view of the design, development, and manufacturing of orthopedic devices. It is the source for orthopedic.

Contact Us: For more information on this or any other TownNews.com product, contact your Regional sales manager. Main TownNews.com Office:

Utilize publicity to inform of business activities

Our website is a multi-paged site with private pages for “members only”. This web site contains consistent information about the association and constantly.

[Site Name] 2010 Media Kit Prepared by [Your Name], [Your Title] [Insert Your Logo]

Kidz’n Publications, LLC. Greater Portland Edition Features: –20, ,000 copies released monthly, beginning June 1st –Full color, 11x17, glossy,

GolfTEC delivers golfers… GolfTEC Events delivers golfers. It’s the coveted demographic you want. We use their passion, to build your brand.

The SHS Sports Boosters organization supports athletic and academic excellence, promotes commitment to team, sportsmanship and character in athletes and.

Branding Licensing 2 Chapter Objectives Explain the concepts of branding and brand equity. Discuss the types of brands. Describe how to develop an effective.

Principle 7 SAAC Involvement. January, 2009 A model Division II athletics program shall feature an active institutional SAAC that represents the concerns.

The NC Spit Tobacco Education Program is funded by the NC Health and Wellness Trust Fund Commission.

Demystifying the Statistics Canada Website Sandra Keys DLI Bootcamp May 2011 Vancouver, BC.

Submit news items, opinion pieces and requests for photos The News and Events Hub is the easiest way to get your news out and about. The process for promoting.

2009 Advertising Opportunities. Newsletter Front Page Ad Placement The MBC News is published quarterly and sent to a select list of 900 biotech CEOs,

2014 California State Games Track increased by 45% from last year o By attending meets in NorCal o Added Masters events Rugby more than doubled in size.

Working with Traditional Media By Mary P. Felter Assistant Public Image Coordinator Zone 33 Rotary Club of Annapolis 2013 Zone 33 Rotary Public Image Leadership.

Rhiannon, Phil & Francine (in spirit). Source Sponsored Links Search Engine result SEO.

3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded.

Web Pages for Coaches Presenters Matt Anderson – IT Director, P-E-M Community School Bob Tieffenbacher – IT Director, Kingsland Public Schools.

RecruitMe Photography Recruit Me Photography Alyssa Carlson & Hannah McKee Sport and Medical Sciences Academy Hartford, CT.

Public Relations Part 5: Integration and Evaluation Chapter 17.

AKC Parent Club Conference 2010 Parent Club Communications & Media Resources Lisa Peterson Director of Communications.

Working With Stakeholders. Continuous Effort Stakeholder engagement is the process by which an organization involves people who may be affected by the.

Tyler Junior College Apache Athletics Internship OPPORTUNITIES.

What is touchPRO EXPRESS? touchPRO EXPRESS is a way for Associations who meet certain criteria to be able to get a mobile app at a low cost and have their.

A model Division II athletics program shall feature an active institutional SAAC that represents the concerns and ideas of the institution’s student-athletes.

Insert Club Name SPONSORSHIP OPPORTUNITIES. Background Info Club Established in… Number of members Age profile General info about the club Past achievements.

© Copyright 2007 Voxant, Inc. ASIDIC Spring Conference March 17, 2008.

EmpowHER Overview and Recommendation: For Make Today Matter November 19, 2010.

College & Amateur Sports.  National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines.

Copyright © 2007 by Saunders, Inc., an imprint of Elsevier Inc. Medical Practice Marketing and Customer Service Chapter 25.

Entrepreneurship Chapter 5 Developing the Right Marketing Mix.

Chapter 19 Advertising and Publicity. What is the difference between advertising and publicity? Advertising- paid announcement Advertising- paid announcement.

ClubRunner Website Capabilities Presentation for District 5790 District Assembly April 16, 2016.

Vice President Public Relations.

EGEE-II INFSO-RI Enabling Grids for E-sciencE EGEE and gLite are registered trademarks UK/I NA2 federation.

2.03 Acquire foundational knowledge of marketing information management to understand its nature & scope.

Athletic Department Advertising & Sponsorship Program

Dr. Memar Media Placement Summary

State of PMEA Membership

Advertise in our Newsletter

CONTENT MARKETING & COMMUNICATIONS STRATEGY

“15 for 12” Membership Promotion October 1 through December 31, 2017

Understanding TSPC’s Web Site July 30, 2014

Reporting on Sports News Gathering.

Writing Sports Stories

Presentation transcript:

SPORTS INFORMATION DIRECTOR – For the High School Athletic Department JEFF HESTER, CAA COLUMBUS NORTH HIGH SCHOOL

WHAT IS A “SID”? A person who helps with distributing information to the media, community and conference your school is associated with. Having an SID to assist with these tasks not only will make your athletic department stand out, but it also can help generate much needed revenue for your department.

What can a SID do for a high school athletic department?  Collect statistical data from all of your varsity coaches and enter it into MaxPreps  Release important information to your local news and media outlets  Research and compile historical data/stats from past years  Compile records & accomplishments for each team for each season  Publish a monthly bulletin (or newsletter) featuring your student-athletes’ accomplishments  Assist the AD with marketing and revenue generation  Write articles or recaps for each team for your athletic website:

Who can make an ideal SID? Media background Retired sports writer Teacher with a passion for high school sports Effective communicator Friendly demeanor.

How do you pay this person? Easier than you think! Keep your advertisement $ in house Monthly bulletin – “Bull Dog Bulletin” – Articles – Photos – Athlete bios Incentives for ads (10%)

Bull Dog Bulletin – Advertisement Rates: There are 11 issues for the school year, one per month from August 2013 through June – Quarter page ad is $40 per issue or $400 for all 11 issues (11 inserts for the price of 10) – Half page ad is $60 per issue or $600 for full year – Full page ad is $100 per issue or $1000 for full year

2013 – 2014 – Bull Dog Bulletin Sponsorships = $11,410 – Base pay for SID = $2,900 – Commission = $1,141 – Total SID Pay = $ 4,041 – Net Profit to athletic department = $7,369

Other Duties and Benefits of a SID: Articles & photos for web site each night End of year recap “athletic report card” “Minor” sports feel major Free up more time for AD Helps “brand” your athletic department Recognition of your athletes

Questions? Contact info: – Jeff Hester – Columbus North High School – –