2015 Summary

Roots N’ Boots Queen Creek 2015 Closeout Goal 1: Break Even 2 Status – Missed Repaying $18,590 of the $20,000 loan $1410 Projected Shortfall Unexpected or increased expenses Rental Equipment Hotel Security Feed

Roots N’ Boots Queen Creek 2015 Closeout Pending Debit Pending Credit Projected Cash Balance Cash as of 5/11/15 $ 13, Bishop Trailer Sales $ $ 13, State Farm $ $ 14, Johnson & Johnson $ 3, $ 17, Town Block Party Revenue $ $ 18, Projected Cash $ 18, Due to TOQC $ (20,000.00) Ticket Sale Credit $ Net Due ToQC $ (19,478.00) Projected Shortfall $ (1,409.87) 2015 Financial Status Today 3

Roots N’ Boots Queen Creek 2015 Closeout Financial Trend 4 Rain Financial Expenses $ 85,336 $ 101,658 $ 112,317 $ 144,369 $ 172,377 Revenues $ 58,989 $ 98,865 $ 107,138 $ 154,942 $ 170,967 Profit $ (26,347) $ (2,793) $ (5,179) $ 10,572 $ (1,410)

Roots N’ Boots Queen Creek 2015 Closeout Attendance Trend 5 Estimated 10% attendance increase over 2014 Rain

Roots N’ Boots Queen Creek 2015 Closeout Sponsorships Trend 6 Rain

Roots N’ Boots Queen Creek 2015 Closeout Rodeo Ticket Trend 7 Tickets vs Revenue Ticket Revenue $ 48,578 $ 41,193 $ 47,193 $ 57,579 Ticketed Rain

Roots N’ Boots Queen Creek 2015 Closeout Vouchers 8 Philosophy Prev events had ~1000 tickets remaining for Fri & Sun Use unsold tickets to bring additional people to the event Vouchers were used for:  Volunteers  Sponsors (old & new)  Schools  Local Non-profits  Marketing Details 44 actual tickets were given away =$ vouchers redeemed (30%) of 2020 distributed = $6862 (50% kids)

Roots N’ Boots Queen Creek 2015 Closeout Goal2: Successful Community Event 9 Status – Achieved! Increased Event Attendance Two sell out Rodeo performances Very successful Saturday night dance Family Rodeo grew ~300+ participants Special Kids Rodeo grew 290 participants on Thursday Significant Waiting List Schools already asking about 2016

Roots N’ Boots Queen Creek 2015 Closeout Overall Event Rating 10 Attendees were asked to rate Roots N’ Boots as Excellent (5), Good (4), Fair (3), OK (2), or No Fun At All (1). The 2015 overall rating was 4.66% The 2012 overall rating was 4.50% The 2013 overall rating was 4.61% The 2014 overall rating was 4.67% Of the 657+ respondents (500+ in 2014): 97% rated their experience as Excellent or Good. (2013:95%, 2014:96%)

Roots N’ Boots Queen Creek 2015 Closeout Where do you live? 11

Roots N’ Boots Queen Creek 2015 Closeout Attendee Ages 12

Roots N’ Boots Queen Creek 2015 Closeout Spending Trend 13 Seeing an increase over the last two years in spending at the $50 to $100 level. Higher spending levels remaining very consistent. Question Changed in 2013

Roots N’ Boots Queen Creek 2015 Closeout Key Findings Ponderings We Fixed Rodeo sound continues to improve Kept more people onsite Saturday Night Increase Sunday Attendance 2015 Ponderings to work on Attract more volunteers and sponsors Rodeo Ticketing – Vouchers & Seating Security – Costs and Effectiveness Reducing Overall Event Costs

Roots N’ Boots Queen Creek 2015 Closeout Suggestions for Improvement 15

Roots N’ Boots Queen Creek 2015 Closeout Summary FOHP is committed to Making RnB profitable again in 2016 Continuing to grow and improve RnB Working with the other QC Events and Festivals

Roots N’ Boots Queen Creek 2015 Closeout That’s all folks … 17 Photos Courtesy of Lisa Barnes Chuck King Ric Andersen

Backup 18

Roots N’ Boots Queen Creek 2015 Closeout Financial Details 19 RnB Financial Summary 2014 Actuals2015 Actuals Year2Year EXPENSES Misc $ 24, $ 33, $ 8, Marketing $ 14, $ 12, $ (1,578.98) Rodeo $ 68, $ 82, $ 14, Security/Alcohol $ 17, $ 23, $ 6, TOTAL EXPENSES $ 124, $ 152, $ 27, REVENUES Ticket Sales $ 48, $ 57, $ 8, Cash Sponsorships $ 42, $ 41, $ (1,850.00) Vendor fees $ 7, $ 10, $ 3, Food Vendor Purchases $ Beverage Sales $ 15, $ 19, $ 4, Parking $ 12, $ 12, $ (94.00) Carnival $ 3, $ 6, $ 2, Misc Totals $ 4, $ 2, $ (2,151.99) TOTAL REVENUE $ 154, $ 170, $ 15, Total Net (cash) $ 30, $ 18, $ (12,247.08) Carnival Ticket Credit (TOQC) $522 Est Outstanding Invoices0 Expected Final NET $ 18, Target Repayment $ 20, $ 19, Profit/Loss $ 10, $ (1,409.87)

Roots N’ Boots Queen Creek 2015 Closeout Partner Non-Profits 20 QCHS FFA QC 4-H Heart Cry Church American Legion Duane Ellsworth Post Queen Creek Historical Society SASI

Roots N’ Boots Queen Creek 2015 Closeout Rodeo Ticket Details 21 Stub Count: Box seats 508 Adult seats 3145 Child 742 Total Ticketed Attendees: 4395 out of 5400 available (1000 total unsold) 4800 GA, 600 Box Tickets Given Away: 44 actual tickets were given away, value of $ vouchers were distributed; 610 ticket vouchers redeemed (30%). We do not track whether a voucher was redeemed for an adult or child ticket, but gut feel was 50% were kids, so total value is $6862. Value of Free Tickets is not entirely Lost Revenue Sunday sell out was unexpected

Roots N’ Boots Queen Creek 2015 Closeout Town Sponsorship 22 Category In-Kind Staff17h26h * Services$6000 Staff $1058 Equipment $7058 Total $10,833 Staff, $3878 Equip $17,714 Total Site Rental $ 14,947$11,633 Total$25,223$28,347 * Majority of Staff Hours related to 25 th Anniversary and not general RnB planning.

Roots N’ Boots Queen Creek 2015 Closeout Ticketing: STub Count 23 Stub Count Fri Sat Sun Total

Roots N’ Boots Queen Creek 2015 Closeout Dog Showcase & Special Kids Rodeo 24