“Saving the Environment Starts at Home” Eco-Homes Rebecca Kuhlmann

Advice Hit two birds with one stone

Major components Company Background and Structure Market Opportunity Marketing Strategy Financial

Company Background and Structure Structure Location Management

Structure Home-checks Initial fee of $17 Eco-Homes goes to destination House is surveyed for energy imperfections Review to customer

Structure Two choices: –Fix-it-yourself –Second appointment with Eco-Homes Second appointment requirements: –$10/hour + materials used

Structure Materials for sale ($ for 3) –Fluorescent compact bulbs-$24 –Weather stripping-$19 –Motion detector lighting systems-$45 –Low-flow shower head-$42 –Caulking-$18 –Transparent film-$75 –Insulted water heater jacket-$70 (per item) –Occupancy sensors-$60 (per item) –Door Sweep-$14

Structure Workshops –$10 –Covers basic tips and larger products on sale

Location Outside of city limits No zoning permit

Management Manager and employee –Rebecca Kuhlmann Qualifications: –Multiple science courses –Business management classes –Safety procedures w/ OSHA –If not qualified, hire professional contractor

Market Opportunity Market Competition

Market Targeted structures: –Homes –Businesses –Schools

Market Houses: 5,045 (4,630 occupied) Schools-10+ Businesses-300+

Market Expected to grown due to… –Migration of population –Economy –Earth awareness

Marketing Strategy Minimal Competition Products and Services Promotion

Competition Minimal in area Anticipation of competition within 5 years Current competition: and Goldenrod Hillswww.ase.com –Strengths Free –Weaknesses Room for Error Difficult to pin-point mistake Uncomfortable entering info. No immediate fixes Not well known

Competition Goldenrod Hills –Strengths Free –Weaknesses Meet requirements –Certain low income –No previous weatherization –Disabilities –Race –Age

Products and Services Products are… –Excellent in quality –Personally inspected Services are… –Informative –Thorough

Promotion Newspapers Fliers Sponsorship Online web site – Work with the UNL Extension Office Tax incentives

Promotion Expenses –$500 limit Expenses will be monitored using Quicken Surveys will be used to cut down on unnecessary promotion costs

Financial

Finances Advertising$500 Attorney Fee$400 On-site supplies$ Employee equipment$88.88 Total Cost $1, Total Funds $2,000.00

Finances Revenue (First Year) $2, Revenue expected to increase after start- up cost are eliminated

A Helpful Equation More money + saving mother earth= Eco-Homes Saving the Earth Starts at Home!