Copyright © 2014 Pearson Education, Inc. 1 It's what you learn after you know it all that counts. John Wooden Key Terms and Review (Chapter 5)
Copyright © 2014 Pearson Education, Inc. 2 Chapter 5 Learning Objectives The Need for Communication and Collaboration Explain organizations’ needs for communication and collaboration. The Evolving Web Explain social media and Enterprise 2.0. Traditional Collaboration Tools Describe traditional technologies used to support communication and collaboration. Social Media and the Enterprise Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection. Managing the Enterprise 2.0 Strategy Describe how companies can manage their Enterprise 2.0 strategy and deal with potential pitfalls associated with social media.
Copyright © 2014 Pearson Education, Inc. 3 Web 2.0 Dynamic Web Applications allow people to collaborate and share information online. The interaction in Web 2.0 Applications allows users to interact with content, whereas Web 1.0 does not
Copyright © 2014 Pearson Education, Inc. 4 Web 1.0 vs Web 2.0 WEB 1.0WEB 2.0 MeMe and you ReadRead and write Connect ideasConnect ideas and people SearchReceive and give recommendations to friends and others FindShare Techies ruleUsers rule OrganizationsIndividuals
Copyright © 2014 Pearson Education, Inc. 5 Web 1.0 vs Web 2.0 Example: News Sites – Web 1.0: Dodgeball.com Post stories online – Web 2.0: reddit.comreddit.com Allows user to comment, share and interact with stories.
Copyright © 2014 Pearson Education, Inc. 6 Web API API (Application Programming Interfaces) Allows different components of software to interact and exchange data. Basically, a platform that facilitates mashups. – Mashups are services that combine 2 or more other web services into one. Eg: Foursquare, which allows you to “map” and “share on other social media” your location.
Copyright © 2014 Pearson Education, Inc. 7 Collective Intelligence CI is when people from around the world collectively contribute their expertise/intelligence to a topic. Formal definition: – The notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of individual experts. Eg: Wikipedia
Copyright © 2014 Pearson Education, Inc. 8 Semantic Web The Semantic Web is a set of design principles that will allow computers to be able to better index Web sites, topics and subjects. Semantic is the study of meanings. Simply, semantic web, is the indexing or grouping of similar pages by topic. – Google Search is the best example of semantic web in action. The retrieval of pages that relate to the “searched” topic.
Copyright © 2014 Pearson Education, Inc. 9 Groupware A class of software that enables people to work together more effectively is called groupware. These tools are becoming more common in organizations and include , work flow automation systems, group calendars etc.
Copyright © 2014 Pearson Education, Inc. 10 EMS: Electronic Meeting System An EMS is a collection of computers networked together with sophisticated software tools to help group members solve problems and make decisions. – Eg: Videoconferencing (Cisco)
Copyright © 2014 Pearson Education, Inc. 11 Metadata Metadata is data about data. It describes data in terms of who, where, when, why etc. – Eg: Word Documents contains metadata about the Author, size and time the doc was created and last modified. – In photos, it would include the size, date and time, camera type, etc.
Copyright © 2014 Pearson Education, Inc. 12 Geotagging Geotagging is the geospacial metadata (latitude, longitude and in some cases altitude) that is added to data such as photos. The most common geotags are included on photos and videos that are posted on Social Media sites such as Facebook and Twitter. Geotags are fundamental to the Foursquare site.
Copyright © 2014 Pearson Education, Inc. 13 Cloud-based Collaboration Tools These tools facilitated collaboration and allow for easy access and easy transfer of documents or other files from one person to another. – For example: Dropbox, Google Drive, Microsoft Skydrive Documents are not only stored online but can be downloaded, modified and uploaded to the ‘cloud’.
Copyright © 2014 Pearson Education, Inc. 14 Crowd Sourcing The practice of obtaining services or content by ‘outsourcing’ work to a ‘crowd’ of people. – Eg: Wikipedia utilizes crowd sourcing to maintain a easy access encyclopedia. Quality of work is higher in crowdsourced information as more heads are better than one. “By canvassing a large crowd of people for ideas and skills…the quality of content…will be superior.”
Copyright © 2014 Pearson Education, Inc. 15 Viral Marketing The promotion of websites, products or services through the use of the ‘network effect’ to increase reach. Over time, viral marketing has shifted from banner ads and spam to other forms of advertising that entice viewers to share / spread the word via or social networks to their ‘network’
Copyright © 2014 Pearson Education, Inc. 16 Pitfalls of Web 2.0 Marketing Online Product Reviews – Negative reviews from competitors – Companies paying for positive reviews Microblogging – Easy to “cross a line” and offend – Negative publicity can come quickly Social Networks – Fine line between maintaining control and offending customers – Individuals sharing too much personal information
Copyright © 2014 Pearson Education, Inc. 17 More Pitfalls of Web 2.0 Marketing Bad Vibes going Viral – Negative publicity can spread like wildfire – Videos can easily go viral Lessons Learned – News travels fast – Have a crisis team and a plan – Prepare for your worst social media nightmare – Monitor the environment – Respond within 24 hours