MODULE 20: GRAPHICS. Designers use graphics to add personality. Graphic techniques unify or separate content elements. Graphics emphasis or de-emphasize.

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Presentation transcript:

MODULE 20: GRAPHICS

Designers use graphics to add personality. Graphic techniques unify or separate content elements. Graphics emphasis or de-emphasize content. Three-peat graphic strategy promotes visual unity.

Process color offers realism. Spot color works best when applied as a fifth color. Less is best when adding color to the spread.

PROCESS COLOR | Full-color printing is achieved by combining cyan, magenta, yellow and black. C M Y B

Tints and lines offer graphic accents even on black-and-white pages. Software offers virtually unlimited graphic options. Yearbook designers can look to many sources for inspiration.

TINT PERCENTAGES | A light tint is 10 percent while a solid area of black or color is 100 percent. 10% 20% 30% 40% 50% 60% 70% 80% 100%

LINE WIDTHS | Lines are measured in points. A hairline is barely visible while a 12-point line is 1-pica thick. HAIRLINE.5 POINT 1 POINT 2 POINT 4 POINT 8 POINT 12 POINT

EDGY | Muted gray and brown tones, inspired by the photographs, accent the content without overpowering the photos.

GRAPHIC | A photo illustration, featuring a full-page cut-out background action photo, is overprinted on grayscale line art.

COLOR COORDINATED | A strategic use of color visually connects the faces on the left with the bodies on the right.

ACTION-PACKED | The green and brown used for the line and the headline repeat the color shades appearing in the photos.

COLOR-CODED | Vertical color bars contain the folios as well as unify the yearbook by color-coding the content.

MODULE 20: GRAPHICS