TV Puls 2013 Jonas Malmlund Click to edit Master text styles Second level Third level Fourth level

Our research Deloitte TMT SMEs / Centre for the Edge Deloitte alumni Industry / Financial Sector SMEs Global Mobile Consumer Survey (year 2) Secondary Research IBC / Edinburgh TV reports (year 6) State of the Media Democracy (year 8) We have always had this. Do we really need it? Open to redesign

”Traditional TV is not dead”

Time spent on social networks worldwide has skyrocketed.

But for some context, this is how much time UK citizens aged 4+ spend watching TV per month spent in May 11

And this is aggregate usage of social networks in a selection of European countries, May 2012 (hrs thousands) Source: Enders Analysis / Deloitte, August 2012, based on data from ComScore, May 2012

Younger age groups appear to have a greater dependency on television Spectrum of agreement with the statement: “I cannot imagine life without television.” Base: All Respondents (4,006, nationally representative) Source: Deloitte/ GfK, June 2012

TV is used to help relax at the end of a day Spectrum of agreement with the statement: “Watching TV is the best way of relaxing at home.” Base: All Respondents (4,006, nationally representative) Source: Deloitte/ GfK, June 2012

TV remains a primary catalyst/excuse for social gatherings Spectrum of agreement with the statement: “Watching TV is a good way of bringing the family together.” Base: All Respondents (4,006, nationally representative) Source: Deloitte/ GfK, June 2012

TV appears to be better when watched together Spectrum of agreement with the statement: “Watching TV with others is much more enjoyable than watching on my own.” Base: All Respondents (4,006, nationally representative) Source: Deloitte/ GfK, June 2012

4K kicks off “Deloitte predicts that in 2013 the television industry will commence the roll-out of the next generation of high definition (HD) TV, known as 4K, which will offer four times higher resolution than the current highest standard HD.” Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

4K kicks off “Retina displays” have become standard in high end smart phones and tablets and are emerging for PCs Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

4k kicks off TVs are literally playing an ever large part in our lives. Historical (2005-2011) and forecast (2012- 2020) sizes of TV sets sold in the UK. Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions 12

4K kicks off The first 4K TVs are not for general consumers 4K kicks off The first 4K TVs are not for general consumers. Smaller models (<80 inches) will be. By end of 2013, at least half of 4K TV’s will be available for under US $10,000. Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

Other 4K devices launched at CES 20 inch 4K tablet from Panasonic 84 inch 4K TV from Sony 4K camera from Sony 4K cinema player from Red Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

4K kicks off There’s a wide range of content that can be upscaled / rescaled to 4K. Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

More transmission capacity, faster connectors, lower priced hard drives, multi layer BluRay all enable 4K Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

Over-the-top may lift legacy broadcasters and distributors more than pure plays “Deloitte predicts that in 2013, in markets where services are available, two of the top three over-the-top (OTT) TV program and movie services are likely to be provided by existing broadcasters and distributors.” Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

Over-the-top may lift legacy broadcasters and distributors more than pure plays Base: All respondents (4,006, nationally representative) Source: Deloitte/GfK, June 2012 Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions 18

Over-the-top may lift legacy broadcasters and distributors more than pure plays: the power of brand Which catch-up service did you use last month? BBC1 BBC2 ITV1 Channel 4 Channel 5 E4 BBC iPlayer 58% 59% 42% 49% 37% 52% ITV Player 22% 21% 32% 28% 18% 4oD 20% 15% 47% 14% 46% Demand five 8% 10% 17% Base: All respondents (4,006, nationally representative) Source: Deloitte/GfK, June 2012 Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

Dual video screening readies for prime time “Deloitte predicts that in 2013, about ten percent of households in developed countries, and about three percent of households in developing countries, will dual video screen their television consumption on a monthly basis. These television images may be separate programs or alternate streams of footage for the same event, such as different matches in the same golf tournament” Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

Dual video screening readies for prime time 1990s: Picture in picture (using twin tuners within TV) Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions 21

OTT will enable “dual video screening” TV everywhere services are often consumed at home 2013: Picture (on TV) and picture (on tablet, lap top or phone) Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions 22

OTT will enable “dual video screening” TV everywhere services are often consumed at home 2013: Picture (on TV) and picture (on tablet, lap top or phone) Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions 23

OTT will enable “dual video screening” A possible, viable future is 2 x mounted 40 inch TVs 2020: Picture and picture mounted on wall or placed on cabinet 2013: Trading / medical / retail multi screen array Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions 24

Connected TV: hits and misses “In 2013, Deloitte predicts that tens of millions of connected TV sets will sell globally, and the installed base of TV sets with integrated connectivity should exceed 100 million. By the end of the decade, the vast majority of new TV sets sold in developed countries will likely incorporate two-way connectivity.” Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions

Connected TV sets will sell strongly – but connected TV is already mainstream Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions 26

www.deloitte.com jmalmlund@deloitte.se 073-397 1303 Technology, Media & Telecommunications Predictions, 2013 #tmtpredictions