Tourism 2013

John Carmichael Marketing Manager VisitBrighton

2012

partners

138 proposals 30 site visits £77m business 27,500 delegates £1.2m bed nights Convention Bureau

Lib Dems (Spring Conference)Mar ‘132,000 PCS Annual ConferenceMay ‘132,500 Int’ll Youth Mental Health Sep ‘131,000 NUT Annual ConferenceApr ’14 & 161,500 p.c UNISON National ConferenceJun ‘14 -’243,500 p.c British Nuclear MedicineApr ’15800 TUC Annual CongressSep ’152,000

337,000 visitors 25,000 enquiries £283,000 tickets 11,000 VIP enquiries 100+ ‘greets’ Visitor Services

85 media visits 200+ major features £2.7m ad value 20 media briefings 1 airline partnership Marketing

1.7 million unique visitors £280,000 online bookings 7,500 facebook friends 5,000 app downloads Marketing

450 Thank you for your support Partnership

2013

Convention Bureau

Visitor Services

PR & Media Marketing 5 – 6 weeks holiday a year Frequent short break travellers – Spring / Autumn High travel spending per capita City breaks increasingly popular Excellent flight links into London Gatwick

Partnerships Marketing Cultural Cities Campaign May Festivals Publishers

E-Comms & Mobile Marketing

Social

partners

16 MarchNew Ice Age BMAG April - SeptBrighton Sand Sculpture Festival 14 AprilBrighton Marathon 4 – 26 MayBrighton Festival 4 May – 2 JuneBrighton Fringe 11 May – 8 SeptJeff Koons ‘Artists BMAG 3 & 4 AugBrighton Pride 28 SeptShakedown Festival 2 Nov – 28 Feb ’14Turner in Royal Pavilion 2013 Events & Festivals