Making the Most of Spring 2 Action March 16, 2011 Making the Most of Spring 2 Action March 16, 2011

2 Goals for Today’s Presentation What is Razoo? How does Razoo work? What is a Giving Event? How can Spring 2 Action benefit you?

A “razoo” - Australian term for a coin of seemingly small value, but collectively, each of these individual coins add up to a large value. Mission driven company. Launched on November 2, Since then, over $43ml donated to more than 7,000 nonprofits from 150,000 donors. Our online giving platform fosters a rich sense of community between individuals and nonprofits. 3 What is Razoo?

4 How does Razoo work? Individual Campaign (Micro) Zac’s BB Tournament $2,397 raised 1 nonprofit 48 donors Team Campaign (Medium) 11 th Hour Rescue Holiday $20,105 raised 10 fundraisers 164 donors Community Campaign (Mega) Give to the Max Day $10 milion raised 3,650 nonprofits 42,500 donors

5 What is a Giving Event? History of partnership between GiveMN and Razoo Day of Giving in state of Minnesota Overall goal of invigorating philanthropic community, bringing a new generation of donors online, and building capacity and lowering fundraising costs for nonprofits

6 Give to the Max Day: Case Study

7 Giving Event Success Stories on Razoo Marshall School Year 1: $5000 Year 1: 2 donors Year 2: $15,000 Year 2: 105 donors Animal Humane Society Year 1: $64,000 Give to Max Video Year 2: $140,000 Year 2: 1918 donors

8 What others say about Razoo “Last year we had 93 walkers and raised $41,849 with another online tool. This year we had 104 walkers and raised $100,000 with Razoo! It was so easy through Razoo!” “#1 for social fundraising …Razoo’s DonateAnywhere widget allows non-profits to port their fundraising initiative to other social sites…” “A new way to reach donors and create larger communities of interest in their causes.” “I want to extend my thanks to the Razoo team for helping make Let’s Kick Hunger Day a big success! Our target was to raise $100,000 from the event and it looks as though the final total will be $200,000.” “I've been so pleased with Razoo. You really make it possible for a small organization to get the most out of fundraising without spending a lot of cash.” “I love the customer support that I got! You guys are the best!”

9 Three Ideas for a Successful Spring 2 Action: Idea #1: Turn Donors into Fundraisers. Idea #2: Turn big gifts into matching grants. Idea #3: Have Fun! Promote the idea of a community event.