By: Mychal Harris and Kelley Morse
Top 8 media outlets are web based. People are getting most of their information from online media. Marketers and advertisers change strategy towards products.
Catch their attention Have clear messages in advertisements Make consumer feel they need your product Have information about your product easily accessible
Mobile devices People are consuming media very quickly and easily. Companies need to quickly and easily accessible 82% of Holiday shoppers said digital will impact their choice of retailer, 79% said digital will impact their choice of brand and 77% said digital will influence the type of gift they ultimately buy. ( Ad Age.)
Marketers and companies are needing to get the customers attention much quicker due to technology. Marketers need to rethink how they reach consumers and the timeframe in which they do so. Scanning UPC codes with smart phones Reading product reviews with smartphones.
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