Leveraging Engagement Media in a Web-Centric World. The University of Minnesota Communicators Forum's 15th Annual Conference. May 4, 2006.

Slides:

Advertisements

Similar presentations

Social Media and the University of Bath. 10 th September 2010.

Advertisements

Presented by Amanda Groover Oct. 16 th, MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience:

Privacy: Facebook, Twitter

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

Slide 1 Electronic Communication 2.01: Recall components of electronic communication.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Clinic Overview Topics: –Social media platforms –Content tips –What it has to do with you and your business.

WHAT IS SOCIAL MEDIA SAYING ABOUT YOU? MAKE IT WORK FOR YOUR CAREER SARA MEANEY PARTNER, VICE PRESIDENT COMET BRANDING – HANSON DODGE CREATIVE.

Social Media: Connecting Students & Faculty With Your School.

Social Media Monitoring Platform.

Social Networking Ottawa Lifelong Learning Fall 2009 Impact.

Friend My CAC: Friend My CAC: Why Facebook, Twitter & Social Networking Matter Presented by: Adam Rosenberg Executive Director, Baltimore Child Abuse Center.

Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.

Viral Marketing and Advertising Strategies For Social Networks Presented by Jeff Ragovin Vice President Sales, Buddy Media

Mary Lou Roberts SOCIAL MEDIA MARKETING STRATEGY January 2010.

Clicking, Connecting, and Converting: Discovering Donor Value and the Importance of Being the Charity of Choice.

The Power of and Social Media Marketing to Boost your Business presented by:

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 1 Online Networking Guide, 1570 MySpace ® A. MySpace ® Introduction Social networking sites, such as.

How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.

Social Networking Essentials for Beginners Joining the dance...without getting stepped on!

Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

Give Hasting Page Creation. Today’s Agenda  Creating Your Page  Online Fundraising Tips  Lets Talk Strategy.

Utilizing Social Media & Multimedia Communications.

Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.

What is Social Networking ? What is Social Networking ?

Interactive and Alternative Media

Marketing Management Online marketing

Social Media The term Social Media refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue… It introduces.

© Macmillan Publishers Ltd You may share this presentation. Social Media and the EAL Learner Joanna Trzmielewska Educational Consultant Macmillan.

FROM SOCIAL TO EDUCATION USES By: Elite Educators.

Make It Easy For e-Buyers to Contact You Toll-free phone numbers Call centers Text messaging Instant chat 1.

Why I LIKE the Facebook Database… Sharon Viente May 2010.

Social Networking As A Teaching Tool Pre-Ah Hill And Carla Williams.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Display Advertising Windows Live Presentation to [Client Name] [Month Date, Year]

Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th District.

Online Advertising Distribution System 1. Why Digital Marketing? 2.

Build Relationships and Build Business on Powered by Customer WOW Project.

*comScore 2010 The Worlds Leading Provider of In-Text Solutions 98 Million US Unique Visitors, 170 Million Worldwide Unique Visitors* 20 Billion Page.

FaceBook…. Really?? FaceBook…. Really?? Social networking & Facebook Pam Krambeck, ESU#3

New Media ICA 1 Successful Story: Best Job in the world Campaign.

3.01 Recall components of electronic communication.Slide 1 AGENDA – DIGITAL COMPUTER 1A OCT. 5, WEDNESDAY Competency #3 – Electronic Communication.

Friday 18 th November 2011 Recruiting using Facebook Not everyone will like you.

Fundraising and Marketing

Educational Networks What are they and why are they important?

MODERN CUSTOMER JOURNEY ADAPTING TO THE DIGITAL AGE 1 AXIOM ADVISING.

 Steve Craig  A Sacramento native and graduate of UC Davis  Over ten years experience working with web technologies  Associate Product Manager for.

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

111 © 2003 Cisco Systems, Inc. All rights reserved. Session CNAP 07 ACADEMY CONFERENCE 2003 EDUCATING TOMORROW’S NETWORKING PROFESSIONALS. Session CNAP.

The Social Web is About Life Experiences  Brands are using applications to engage their audience  They are using applications to entertain  They are.

Page  1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook and LinkedIn Student Presentations Class Project: Create.

Engaging through Social Media Society’s gift to Alumni Relations.

Online Fundraising Sue Fidler, Director, Sue Fidler Ltd.

Building Donor Relationships Sue Fidler

Maximizing Resort Image Better Your Winning Percentage Social Media, SEO and Booking Engines Give the House the Advantage Fermin Cruz Dial An Exchange.

Online Communications This is about different ways that people & businesses communicate online You will already be very familar with most ways.

Webinar Housekeeping 1. Be sure you’re dialed into the audio portion of the webinar: Access Code: Webinar length: approximately.

Tools for Online Communities What Has Worked Ann Walker Smalley, Metronet.

Raising Funds Through Your Website November 12, 2013.

A brief introduction to Blogger and Google+ By Autumn McClintock and Abraham Leach Group 9.

Making Sense of New Media Sue Fidler 26th April 2007.

Electronic Communications

Discover How Your Business Can Benefit from a Facebook Fanpage

Discover How Your Business Can Benefit from a Facebook Fanpage

Digital Marketing Offerings

Presentation transcript:

Leveraging Engagement Media in a Web-Centric World. The University of Minnesota Communicators Forum's 15th Annual Conference. May 4, 2006

From 3 broadcast networks to over 1 billion media channels. The web is media. A lot has changed. We have smaller, more finely segmented audiences, Two reasons they will engage with us: They have to or they want to. they choose their media when and where they want. They seek information, and by engaging they help us create a personalized story.

We have to completely rethink the way we connect with our audience.

We are asking for their time. Search is important, and the experience is more important. Shift from top-down communicating to audience-centric. Deliver relevant and delightfully simple experiences, that help them understand themselves better. Drive our audiences to our online experience and they will spend as much time as they want with our brand. The seek generation.

Click, engage.

Developing for the new channel.

An integrated web-centric approach.

Be the brand, literally.

Results from the first year. The numbers.

Weekend Weekday Holiday Vacation Christmas Day The numbers.

17,000 users The numbers.

7 > Stay 3-10 minutes16.5% of guests > Stay 30 minutes+17.5% of guests > Stay minutes22.6% of guests

Created 810,000 Total Accounts, Adding 50K per month Total Monthly Sessions Over 310,000 Total User Sessions 3,017,725 16,500 Daily Users 83% Retention 7 The numbers.

SnowDays Build Community. One Flake at a Time.

9 The numbers.

10 The numbers.

Total ControlTotal Freedom Public Display Private Display Unmoderated Message Board Instant Messaging Moderated Chat Instant Messaging With Controlled Responses Moderated Message Board Banned Words Blog Unmoderated Chat Identifiable “Magnetic Poetry” chat Send to a Friend Our audience is already talking, let’s get involved.

Guthrie Theater Death of a Salesman One last piece.

Thank you.