Niklas Flyborg, Gunilla Rudebjer October 25, 2007 January - September 2007

2 Highlights January – September 2007 CisionPoint launched in the US Market success within prioritized areas Strong growth in analysis services Important client wins in the Nordic region Coding tool launched in the US Continued improved market share within Plan and Connect in the Nordic region New IR analyses services launched Manual production in Nordic region is being phased out Restructuring in the UK proceeds according to plan

3 Market Generally good market conditions but increasing competition in all service areas New media and technology change media habits New market roles Information is accessible and free Publishers seek new revenue streams as print media declines in relative importance Opportunities in mediating information Growing importance of reputation and brands drive demand Rising demand for solutions with analyzed information Growing demand within international client segment Consolidation will continue and increase, mainly driven by technological shift (digitalization), internationalization of industry and lack of critical mass amongst regional competitors

4 Media Habits – the Internet as a complement to other sources

5 Market Generally good market conditions but increasing competition in all service areas New media and technology change media habits New market roles Information is accessible and free Publishers seek new revenue streams as print media declines in relative importance Opportunities in mediating information Growing importance of reputation and brands drive demand Rising demand for solutions with analyzed information Growing demand within international client segment Consolidation will continue and increase, mainly driven by technological shift (digitalization), internationalization of industry and lack of critical mass amongst regional competitors

6 Cision - operator and distributor Operator (Atodia): Profits on production, technology and on being the access point for content Publisher: Finds new revenues Reaches new target groups Distributor: Cost rationalization Focus on Business Development Digital content allows business development opportunities and new target groups. Through Atodia, Cision realizes this market potential

7 Market Generally good market conditions but increasing competition in all service areas New media and technology change media habits New market roles Information is accessible and free Publishers seek new revenue streams as print media declines in relative importance Opportunities in mediating information Growing importance of reputation and brands drive demand Rising demand for solutions with analyzed information Growing demand within international client segment Consolidation will continue and increase, mainly driven by technological shift (digitalization), internationalization of industry and lack of critical mass amongst regional competitors

8 January – September 2007 Amounts in SEK millionJanuary – September Revenue1 413 (1 429) Organic growth2 % (4) EBIT144 (-332) EBIT excl. write-down goodwill and restructuring expenses173 (172) Operating margin excl. write-down goodwill and restructuring expenses12.3% (12.0) Operating cash flow180 (171) Restructuring expenses of SEK 29 million (35)

9 July – September 2007 Amounts in SEK millionJuly – September Revenue456 (455) Organic growth2 % (4) EBIT60 (41) EBIT excl. write-down goodwill and restructuring expenses60 (57) Operating margin excl. write-down goodwill and restructuring expenses13.0% (12.5) Operating cash flow55 (69) Restructuring expenses of SEK 0 million (16)

10 Organic Growth & Operating Margin* (rolling 12 months) * Excluding write-down goodwill and restructuring expenses

11 Operating Cash Flow and EBIT * (rolling 12 months) * Excluding write down of goodwill and restructuring costs Amounts in SEK million

12 Balance Sheet September 30, 2007 Working capital: -70 Equity / Assets ratio: 48% Debt / Equity ratio: 57 % Net debt: 728 Financial liabilities 967 Operating liabilities 438 Equity Financial Assets, 166 Current receivables, 368 Other fixed assets, 261 Goodwill Amounts in SEK million

13 The Regions North America Organic growth amounted to 6 % in Q3 New generation of CisionPoint launched Strong demand for integrated services and analysis services Rest of Europe Organic growth amounted to -1 % in Q3 Development of the large and international client segment has begun in the UK Efficiency improvements have led to cost savings Nordic & Baltic Organic growth amounted to -1 % in Q3 Revenue loss due to the phase out of non-strategic services Phase-out of manual production

14 Restructuring Restructuring expenses amounted to SEK 29 million (35). The action programs are expected to lead to yearly savings of SEK 200 million with a full effect by Restructuring expenses are expected to total SEK 150 million. The impact on earnings based on the 2006 expense level and exchange rates is estimated as follows: Estimates of aggregate effects are preliminary and could be affected by outside circumstances, which could result in eventual changes in the time schedule. Earlier estimates in parentheses. SEK million Savings impact65 (75)155 (165)200 (200) Restructuring expenses53 (63)40 (50)– Net savings12 (12)115 (115)200 (200)

15 Cision today Strengths Global market leader with a common brand Unparalleled offering – breadth and depth Software as a Service platform New IR analyses Large client base clients world-wide Prime position in North America – the leading media market in the world Strong cash flow Opportunities Strong growth in international client segment Strong position within our client segment Gaining market shares within Plan and Connect Effects from initiated cost reduction program Increased synergies within and between regions Expansions to new markets Establishment in Asia in Q2 Cision is well positioned to capitalize on a growing market.