Design Specifications Prepared for: ____________ Date

Introduction Objective Objective Rockland Web Design will be creating a new web presence for this client, and request the client review and approve forthcoming specifications and also provide materials requested. Our first task is to determine the “look and feel” of the pending website, as thought of through the eyes and sensory perceptions of our client. We look for the following aspects: Rockland Web Design will be creating a new web presence for this client, and request the client review and approve forthcoming specifications and also provide materials requested. Our first task is to determine the “look and feel” of the pending website, as thought of through the eyes and sensory perceptions of our client. We look for the following aspects: Websites: Used as examples from the client, as related to aspects listed below Websites: Used as examples from the client, as related to aspects listed below Style: Overall arrangement of the site, content and materials, as well as the type of message that the client wishes to convey. Artistic, corporate, tech- savvy or trendy are good descriptions of style types. Style: Overall arrangement of the site, content and materials, as well as the type of message that the client wishes to convey. Artistic, corporate, tech- savvy or trendy are good descriptions of style types. Color: What colors will be used on the website for the background, banner, links, imagery and fonts Color: What colors will be used on the website for the background, banner, links, imagery and fonts Shapes: Thin or thick lines used as separators, curved or round edges Shapes: Thin or thick lines used as separators, curved or round edges Imagery: What graphics will be used to convey the primary message(s) of the website Imagery: What graphics will be used to convey the primary message(s) of the website Fonts: The shape of the letters, such as Times New Roman or Arial Fonts: The shape of the letters, such as Times New Roman or Arial

Sample Websites Please provide a minimum of 5 websites, for use as examples in our preliminary design sketches. This step is VERY, VERY IMPORTANT. Please take the time to do this vital research. Please provide a minimum of 5 websites, for use as examples in our preliminary design sketches. This step is VERY, VERY IMPORTANT. Please take the time to do this vital research. Site 1: Site 1: Site 2: Site 2: Site 3: Site 3: Site 4: Site 4: Site 5: Site 5:

Colors What colors would you like for the background, the banner, the fonts, etc.? What colors would you like for the background, the banner, the fonts, etc.? Primary colors: Primary colors: Banner colors: Banner colors: Font colors: Font colors: Content area (Light / dark): Content area (Light / dark): Background color / image: Background color / image:

Banner Style Usually a sliding scale between “corporate or artsy”, and “fun” or “serious” Describe how you want the site to feel, in terms of style… Usually a sliding scale between “corporate or artsy”, and “fun” or “serious” Describe how you want the site to feel, in terms of style… ARTSY SERIOUS MOVING CORPORATE STATIC FUN

Banner Imagery & Layout Font of the Banner text: Font of the Banner text: Tagline: Tagline: Number of images: Number of images: Layout: Layout: Banner x 150 Image / logoImage Company Name Tagline Phone Number

Navigation Do you prefer left or top navigation? Do you prefer left or top navigation? Content Area Banner Left Content Area Banner Top

Landing Page ?

Shapes How do you want to divide up the specific sections of the website? How do you want to divide up the specific sections of the website? Thick lines Thick lines Thin lines Thin lines Do you want curved edges to the tables, or straight, boxy like edges? Do you want curved edges to the tables, or straight, boxy like edges? Curved Edges ?Boxy edges

Fonts: Choose your favorite one: Arial Standard Times New Roman Comic Sans MS Verdana Please note that there are other font choices which can be used…however they may not appear on every visitor’s computer. We strongly urge the client to stay with one of these 4 web-safe fonts. For a better understanding of web-safe fonts, please visit

Call to Action This will be an incentive on the website that will encourage people to perform an action, such as: This will be an incentive on the website that will encourage people to perform an action, such as: Fill out a contact form with visitors’ information Fill out a contact form with visitors’ information Sign up for a newsletter Sign up for a newsletter Purchase a product Purchase a product Examples: Examples: Enter a drawing to win a free product or service Enter a drawing to win a free product or service Sign up for our newsletter Sign up for our newsletter Click here to offer suggestion Click here to offer suggestion Click Here to Sign Up!

List of pages Home Home About Us About Us Products Products Services Services Newsletter Newsletter Frequently Asked Questions Frequently Asked Questions Contact Us Contact Us Others: Others:

Other We will setup a Google Account for: We will setup a Google Account for: Analytics Analytics Adwords Adwords Webmaster tools Webmaster tools Site map Site map Apps Apps What is your preferred User Name: What is your preferred User Name: What is your preferred Password: What is your preferred Password:

Materials We request the client provide the following materials so that we may produce the design specified by this document: We request the client provide the following materials so that we may produce the design specified by this document: Logo: Logo: Tagline: Tagline: Additional imagery, as described above if available. Additional imagery, as described above if available. Content – We suggest that the client begin creating content for website during RWD design phase. Content – We suggest that the client begin creating content for website during RWD design phase.

Domain Information We require domain registrar information: We require domain registrar information: Domain(s) Domain(s) Name of registrar: Name of registrar: Website to login: Website to login: User Name: User Name: Password: Password:

Thank You!!! Thank You!!!