Lorenzo Tarantino Improving your Visual Design.  Elements of Design  Principles of Design  Some Analysis  Introduction to Inkscape  Break  Inkscape.

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Presentation transcript:

Lorenzo Tarantino Improving your Visual Design

 Elements of Design  Principles of Design  Some Analysis  Introduction to Inkscape  Break  Inkscape Workshop 1  Inkscape Workshop 2  Some Resources

Line Shape Mass Texture Color

 The line directs the flow or the movement of the gaze across visual space  It directs when and where the audience looks  Line can be literal or inferred

 Links elements together  Primary colors draw attention  Color has various meanings and connotations

 Find one and stick to it  Keeps consistency  Colors have strong meanings, and translate those into your design

 White Space – Less is more

 Size matters – Bigger is more noticeable  It draws immediate attention – both to the subject and anything near it

Balance Proximity Alignment Contrast Repetition White Space

 Headers  Indents  Fonts  Imagery  Colors

 Headers  Indents  Fonts  Imagery  Colors

 Alignment  Contrast  Color  Proximity

 Why use it?  Navigation  Multiple Selection  Layers  Export  Group/Ungroup  Object Positioning (z-Order)  Guide Rulers

 Text to path  Eat Object

 Free ClipArt Library:  Color Scheme mixer:  Adobe Kuler:  Color Theory:  Color Concepts:  Inkscape Tutorials:  C.R.A.P Principle:  Design Theory: