1. 2 Market trend Differentiation of Brand M Series Positioning Sales point summary Reference Table of Content.

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Presentation transcript:

1

2 Market trend Differentiation of Brand M Series Positioning Sales point summary Reference Table of Content

3 Market Trend

4 The market for 2000~3000 ANSI Class Business (DATA model) Projector is keep growing up. Users’ preference on the functionality is shifting from simple business presentation to multi-media application and convenience. Market Trend Volume by Resolution Portion by WeightPortion by Brightness PMA W/W Forecast '09,2Q

5 Differentiation of Brand

6 Competitive Analysis Model Samsung M200 EPSON EX50 NEC NP300 ACER X1260 SONY VPL-EX5 Type Resolution Brightness Contrast Ratio Noise Lamp Life(hr) Speaker Screen Size Power Consumption Size (HxWxD) Weight (kg) 3LCD 1024x ANSI 500 : 1 33dB 5,000 7W mono 30~300” 240 W 79x279x LCD 1024x ANSI 2000:1 30dB 4,000 1W mono 40~300” - 90x240x LCD 1024x768 2,200 ANSI 500:1 35dB 3,000 7W mono 40~300” - 90 X 310 X DLP 1024x ANSI 2000:1 33dB 4,000 2W mono 40~300” - 80 X 270 X LCD 1024x ANSI 500:1 28dB 3,000 1W mono 40~300” 260W 90 X 310 X STRENGTHNEUTRALWEAKNESS

7 M Series Positioning

8 Panther M Series Positioning Price positioning M200/ /2200 Ansi, Office viewer (X) M Ansi, Office viewer (X) M205/ /2200 Ansi, Office viewer (O) M Ansi, Office viewer (O) Cost for brightness: increases by $100 for 500(300)ANSI up Basic vs. Office Viewer : $100 up with office viewer function

9 Sales point summary

10 Sales point summary Summary 3LCD Excellent color expression Natural color tone Comfortable image display Easy picture adjustment Long Lamp Lifetime and Low noise Convenient Control Quick On/Off Auto Source Sensing User-friendly & function-oriented design Lightweight Mobile projector (2.5kg, Compact design with white glossy concept) Carrying Bag Easy Maintenance Easy Lamp Replacement Easy Filter Replacement Optimized Input Terminal D-sub, composite, HDMI input terminals RS-232C, RJ45, USB Network Remote Control Remote Diagnostics, & Event Schedule PC Free Office ViewerRemote Management USB Plug & Play Presentation Auto play file viewer Auto Keystone Support Six multimode Discriminative function 5,000 hours (eco mode) Low Noise at 33dB under The highly functional, light-weighted and sleek-designed M projector is a projector optimized to business purposes with a variety of differentiated features, including office viewer and remote management, convenient screen controlling, easy maintenance and usability in bright environment, and long lamp life. Discriminative function

11 Sales point summary PC Free Office Viewer USB Plug & Play Presentation Various formats supportedQuick page shift Multi-language menu available Supplementary functions including Page Navigation and Pre-view Power point, word, excel (2007compatibility), PDF, txt, Movie, Photo 13 different languages supported German Korean Chinese Tai Turkish RussianSwedish ItalianoFrench Spanish Netherlands English Portugueus

12 Sales point summary PC Free Office Viewer How to Use USB Plug & Play Presentation Plus USB device into the portAuto play file viewer Navigate & Select a file to loadPlay file

13 Sales point summary PC Free Office Viewer How to Configure USB Plug & Play Presentation Screen Zoom In / OutPreview RotationOptimization Zoom Page Navigation View Mode

14 Sales point summary Remote Management Remote Diagnostics, Control & Event Schedule : Control multiple projectors over network from a single server Classroom AuditoriumTraining Room Command Diagnostics

15 Sales point summary Remote Management Remote Diagnostics, Control & Event Schedule ControlManagement Picture Mode Brightness Contrast Ratio Keystone Volume Power Source Mute Picture Size

16 Sales point summary Remote Management Remote Diagnostics, Control & Event Schedule MonitoringScheduling Scheduling Items Power On, Power Off, AV, S-Video, PC1, PC2, HDMI Monitoring Items IP Address, Group, Power, Lamp Time Source, Temp. Level, Error

17 Sales point summary 3LCD 3LCD models use LCD(HTPS) and separates the color of the image resolved by lamp into red, blue, and green using a special mirror. These separated colors are synthesized with LCDs dedicated to the color to produce and project the complete image.

18 Sales point summary 3LCD Enjoy real-life color and image with three-primary-color radiation, which is brighter than that of competitor’s high-brightness DLP projector DLP (5000 lm) M series (2500 lm)

19 Sales point summary User-friendly and Convenience- & Function-oriented design Front ventilation (frontward heat release) Focus controller located on top Quick Foot Release (One Touch Foot Setup) Convenient lamp replacement on top Luxurious high glossy White Convenient filter replacement on the side Optimal presentation available under any circumstances thanks to user-friendly and function- oriented design Easy maintenance regardless of installation status

20 Sales point summary Auto Source Sensing / Quick On/ Off Auto Source Sensing Quick On/ Off - Automatic selection of input signal - Automatically identify and adjust to the connected signal source - Delay Lamp On 7 seconds, Off 3 seconds - Quick on and off of presentation for immediate mobility

21 Sales point summary Auto Keystone (V) Automatically adjust distortion image due to installation position Automatic keystone correction technology instantly projects a square image even when the projector is set up at a steep offset angle to the screen

22 Sales point summary Easy picture adjustment Support 6 user-setting display modes; Standard, Presentation, Text, Movie, Game and User to provide clear and lively image quality. User can easily select optimal display mode with remote controller. GAME Picture quality optimized for games User defined mode created using Mode-Save function STANDARD Optimized for video and TV sources PRESENTATION Optimized for presentation TEXT Optimized for text readability Optimized for enjoying movies in dark environment USERMOVIE

23 Sales point summary Easy Lamp Replacement Designed for simple and easy lamp replacement. Even while mounted top-down on the ceiling, you can replace the lamp as it is. Remove the screw from the lamp cover. Lamp cover located next to the rear terminals Remove lamp cover screw Remove 3 screwsPull spring Remove and replace the lampRemove 3 screws Pull spring, separate and replace lamp OPEN

24 Sales point summary Convenient Control Turn off projector Turn off projector and wait until it it cooled before plugging it off Designed for simple and easy filter replacement. Even while mounted top-down on the ceiling, you can replace the filter as it is. Remove the cover Fix the projector firmly to facilitate opening the cover on the side Clean / replace filter Clean or replace filter Put the cover back on Put the cover back on after cleaning or replacing the filter

25 Sales point summary Optimized input terminal M series provide HDMI, Composite, PC input (D-sub 9 pin), RS-232C and Audio output Optimized connectivity with your working environment - RJ-45 : monitor and control the projector over a network - USB : PC free presentation with USB Office Viewer Basic M200,220,250 Support RJ45 and USB M205,225,255 RJ45 USB

26 Sales point summary Long Lamp Lifetime and Low noise Noise level is less than 33dB which is almost inaudible innormal living environments. User satisfaction is maximized with low noise design that meets highest standard. - This mode is suitable for the screens 100 inches or smaller. - Lamp life span is increases and noise and power consumption are reduced by lowering lamp brightness and power consumption. Eco Mode Standard Mode - This mode is recommended for use in common environments. - Lamp brightness is stabilized, providing comfortable, low-noise user environment in bright rooms. It is designed to facilitate discharge of internal airflow to the outside to prevent overheating and to minimize noise by reducing fan speed.

27 Reference

28 Differentiation of Brand General specifications General Picture M200 / 220 Function M250Model Display Device Screen Format Standby Power Consumption Actual Dimensions (WxDxH,mm) Actual Weight Native Resolution Brightness Contrast Ratio Lamp Type Lamp Power Consumption Lamp Life Time Picture Mode Maximum Image Size Digital Keystone correction(V) Auto Keystone Connection Multi Format Zoom Lens / Lens Focus DTV Ready Fan Noise 3 panel LCD(p-Si TFT Active-matrix) 4:3 Under 1W 279 X 229 X kg 1024 x 768 High Bright: 2000 / 2200 ANSI Lumens 500:1 Full On/Off UHP Lamp High Bright: 180 Watts / Eco Mode: 144 Watts 5,000 hours (Economy mode: hours) Standard, Presentation, Text, Movie, Game, User 400" +/-20° O DVI, PC (D-sub 15 pin), Composite, HDMI, RS-232C, Audio output, HDCP Normal/Zoom1/Zoom2/16:9 Manual / Manual NTSC, NTSC-4.43, PAL, PAL-M, PAL-N, PAL-60, SECAM, 480i, 576i, 480p, 576p, 720p, 1080i Max 33dB (Eco mode) 3 panel LCD(p-Si TFT Active-matrix) 4:3 Under 1W 279 X 229 X kg 1024 x 768 High Bright: 2500 ANSI Lumens 500:1 Full On/Off UHP Lamp High Bright: 200 Watts / Eco Mode: 172 Watts 5,000 hours (Economy mode: hours) Standard, Presentation, Text, Movie, Game, User 400" +/-20° O DVI, PC (D-sub 15 pin), Composite, HDMI, RS-232C, Audio output, HDCP Normal/Zoom1/Zoom2/16:9 Manual / Manual NTSC, NTSC-4.43, PAL, PAL-M, PAL-N, PAL-60, SECAM, 480i, 576i, 480p, 576p, 720p, 1080i Max 33dB (Eco mode)

29 Reference General specifications General Picture M205 / 225 Function M255Model Display Device Screen Format Standby Power Consumption Actual Dimensions (WxDxH,mm) Actual Weight Native Resolution Brightness Contrast Ratio Lamp Type Lamp Power Consumption Lamp Life Time Picture Mode Maximum Image Size Digital Keystone correction(V) Auto Keystone Connection Multi Format Zoom Lens / Lens Focus DTV Ready Fan Noise 3 panel LCD(p-Si TFT Active-matrix) 4:3 Under 1W 279 X 229 X kg 1024 x 768 High Bright: 2000 / 2200 ANSI Lumens 500:1 Full On/Off UHP Lamp High Bright: 180 Watts / Eco Mode: 144 Watts 5,000 hours (Economy mode: hours) Standard, Presentation, Text, Movie, Game, User 400" +/-20° O DVI, PC (D-sub 15 pin), Composite, HDMI, RS-232C, Audio output, HDCP, RJ45 and USB Normal/Zoom1/Zoom2/16:9 Manual / Manual NTSC, NTSC-4.43, PAL, PAL-M, PAL-N, PAL-60, SECAM, 480i, 576i, 480p, 576p, 720p, 1080i Max 33dB (Eco mode) 3 panel LCD(p-Si TFT Active-matrix) 4:3 Under 1W 279 X 229 X kg 1024 x 768 High Bright: 2500 ANSI Lumens 500:1 Full On/Off UHP Lamp High Bright: 200 Watts / Eco Mode: 172 Watts 5,000 hours (Economy mode: hours) Standard, Presentation, Text, Movie, Game, User 400" +/-20° O DVI, PC (D-sub 15 pin), Composite, HDMI, RS-232C, Audio output, HDCP, RJ45 and USB Normal/Zoom1/Zoom2/16:9 Manual / Manual NTSC, NTSC-4.43, PAL, PAL-M, PAL-N, PAL-60, SECAM, 480i, 576i, 480p, 576p, 720p, 1080i Max 33dB (Eco mode)

30 Reference Glossary Followings are the special/technical terms used in the description/specification of this product. TermDescription HDMI HDMI (High-Definition Multimedia Interface) enables transmission of high definition video and multi-channel audio through a single cable. ANSI ANSI (American National Standards Institute) may mean the institute itself or the standard developed by the institute. In exact term, the brightness unit of projectors is ANSI Lumen, which is abbreviated as ANSI in this document. XGAXGA class supports maximum definition of 1024*768 pixels. Kensington lock A kind of thief-protecting device. On the rear side of notebook computer or monitor, there may be a hole, indicated with the letter K, which enables to lock the device by inserting a cable. The letter K stands for the Kensington, USA, who invented this device. S-VIDEO A method of input and output of video signals, whose color difference signals (chrominance, Cr/Cb) and the brightness signals (Y) are separately transmitted. Refined and higher resolution rate than composite type can be implemented. RS-232c The standard for connecting a computer with monitor and other peripheral devices. This is a physical specification for the serial communication lines used for connecting terminals for data communication. Though it is usually called RS-232C because it is a recommended standard (RS), its formal name is EIA-232-C, as it is developed by EIA (Electronic Institute of America). This standard supports serial data communication at 20K baud rate or under, within 15m.