2 pt 3 pt 4 pt 5pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2pt 3 pt 4pt 5 pt 1pt 2pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4pt 5 pt 1pt Channels of Distribution Vocabulary Methods of Distribution Miscellaneous Topics Product Development
This channel member works primarily with other channel members rather than the consumer.
What is a wholesaler?
This channel member works directly with the consumer.
What is a retailer?
This is a direct marketing channel.
What is “Producer – Consumer”?
The marketing channel when Sony sells a Playstation to Target to sell to consumers.
What is “Producer – Retailer – Consumer”?
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The number and type of businesses involved in a channel of distribution is determined by this factor.
What is the activities that need to be performed?
In this channel one organization takes a leadership role to benefit all channel members.
What is an administered channel?
Product identification labels that can be read using computer equipment and that are used to track product shipments.
What are bar codes?
The type of channel where a business owns the organizations at other levels of a channel of distribution.
What is channel integration?
When transportation companies load truck trailers and place them on railroad cars to be shipped close to the final destination.
What is piggyback service?
Businesses that participate in activities that transfer goods and services from the producer to the consumer.
What are channel members?
One third of all products are shipped using this method because its main advantage is low cost.
What is railroad?
This method is most frequently used for short distances.
What are trucks?
This is the slowest method of distribution.
What is water transportation?
This method is packaging large shipping containers at the factory and shipped many ways before being unpacked.
What is containerization?
These are the three most commonly used methods of transporting goods.
What are railroad, truck, and airplane?
The facility used by the wholesaler or retailer to receive products from manufacturers, repackage products, combine them with others, and ship them for sale.
What is a distribution center?
These are the four purposes of packaging.
What are protection, providing information, ease of use, and promotional tool?
Small, frequently used consumer products are commonly distributed using this method.
What is more than one channel of distribution?
The cheapest to transport – truck or railroad.
What is railroad?
These are three common factors to consider when deciding on a channel of distribution.
What are the number of users, special handling needed, and perishability of the product?
This is the physical product in its simplest form.
What is a basic product?
This product offers different features and options for the consumer.
What is an enhanced product?
This is a product that includes additional features that are not part of the physical product but increase its usability.
What is an extended product?
This is a group of similar products with obvious variations in design a quality to meet the needs of distinct customer groups. (Example: Sony tv products only)
What is a product line?
A complete set of all products a business offers to a market. (Example: Bath & Body Works store selection)
What is product assortment?