BROADCAST & PRODUCTION SYSTEMS DIVISION Professional HDV Products Leigh Herman Product Manager, Pro A/V Group SONY ELECTRONICS, INC.

BROADCAST & PRODUCTION SYSTEMS DIVISION Off to the Races! HDV Format: Worldwide Acceptance –Approx. 60,000 units of Sony professional HDV products shipped worldwide Exact totals to be confirmed in April

BROADCAST & PRODUCTION SYSTEMS DIVISION Who’s Using HDV? Music Videos Independent Features/Documentaries –“Tomorrow is Today,” “Busgirl,” Jaws 30 th Anniversary” DVD Feature Films –“Fever Pitch”- Used for discreet “pick-up” shots –“King Kong” - Behind the scenes material for DVD release Reality TV- “Hogan Knows Best,” “Bluff” Corporate/Special Interest TV- “In-Fisherman” Gannett Newspapers HBO: “House Arrest” Broadcast Television: HDV in HDCAM productions –PBS (Van Cliburn), Episodic TV- JAG, NCIS CNN, WTVF, WKRN, KRON, others

BROADCAST & PRODUCTION SYSTEMS DIVISION 60i/50i and NTSC/PAL selectable SMPTE time code functionality Carl Zeiss Vario-Sonnar® T* High Definition lens with 12x Balanced XLR inputs CineFrame™ 24, 25 and 30-frame recording in HD or SD 14 Bit DXP (Digital Extended Processor) Optical image stabilization Hyper Gain for lowlight situations Digital Downconversion via i.LINK™ Record and Playback DV and DVCAM HVR-Z1U: Quick Review

BROADCAST & PRODUCTION SYSTEMS DIVISION 6 assignable buttons 6 Picture Profiles Skin Tone Detail Black Stretch 2 Cinematone Gamma™ settings Programmable Shot Transition 4:3 crop bars Programmable Shot Transition B/W / Color viewfinder with peaking 3.5” 16:9 Hybrid LCD Display (250K Pixels) Over 40 additional features over the FX1 HVR-Z1U: Quick Review

BROADCAST & PRODUCTION SYSTEMS DIVISION HVR-A1U Compact and light weight (under 2 lbs) Next-generation CMOS technology Sony’s “Enhanced Imaging processing” Carl Zeiss® Vario-Sonnar® T* 10x lens CineFrame™ 24 and 30-frame recording in HD or SD Simultaneous still image AND video recording Touch screen menu controls Tele Macro function

BROADCAST & PRODUCTION SYSTEMS DIVISION Total pixels : approx. 2.97M pixels(4:3) Effective pixels : 2.07M Pixels (16:9 Movie)* 1.55M Pixels (4:3 Movie)* 2.07M Pixels (16:9 Still) 2.76M Pixels (4:3 Still) *at Full scan mode CMOS Imager

BROADCAST & PRODUCTION SYSTEMS DIVISION HVR-A1U: Smearless Imager

BROADCAST & PRODUCTION SYSTEMS DIVISION The Competition Panasonic AG- HVX200 Canon XLH1 JVC GY- HD100

BROADCAST & PRODUCTION SYSTEMS DIVISION The Leader: Sony HVR-Z1U Three 1/3” 960x1080 CCDs HDV 25 Mb/s 50i/60i Switchable CineFrame 24, 25 and 30 Modes Handheld style 12x Fixed Lens Approx. 4.8 lbs. MSRP: $5946

BROADCAST & PRODUCTION SYSTEMS DIVISION Competition: JVC GY-HD100U Three 1/3” 1280x720 CCDs HDV 19 Mb/s 24p and 30p Record Modes Shoulder Mount 16x Removable Lens Approx. 6.9 lbs. MSRP: $6295

BROADCAST & PRODUCTION SYSTEMS DIVISION Competition: JVC GY-HD100U 17 W Power Consumption –Battery life? NO 60p on tape (30p only) NO digital downconversion NO playback of HDV 1080i NO 50i/PAL Switchability NO image stabilization

BROADCAST & PRODUCTION SYSTEMS DIVISION Competition: JVC GY-HD100U Optional Fujinon TH13X3.5BRMU –13x Fujinon Lens –MSRP: $11,995 –Package Price: Approx. $17,000 MSRP BETTER CHOICE: XDCAM HD Package –PDW-F330 –Canon KH 19x6.7 KAS Autofocus Lens –Package Price: Approx. $23,000 MSRP

BROADCAST & PRODUCTION SYSTEMS DIVISION Competition: Canon XL-H1 Three 1/3” 1440x1080 CCDs HDV 25 Mb/s HD-SDI out and Gen Lock in 24f. 30f, 60i Record Modes Shoulder Mount 20x Removable Lens Approx. 8.3 lbs MSRP: $9000

BROADCAST & PRODUCTION SYSTEMS DIVISION Canon XL-H1 No flip-out LCD Panel –Can critical HD focus be accomplished on smaller viewfinder? No overscan in viewfinder Different “form factor” –Love it? Hate it? Heavier than Z1U for handheld shots, front-heavy on shoulder No other HD lenses currently available –EOS lenses (7.2x multiplication!) Lens is LONG, not very wide –39mm (35mm equivalent) –Z1U is 32.5mm (35mm equivalent)

BROADCAST & PRODUCTION SYSTEMS DIVISION Canon XL-H1 Conversion to 50i is $500 service charge Premium price ($3k-$4k) over HVR-Z1U –Are HDSDI and Genlock worth it? –No audio or TC via HD-SDI! NEW product from Miranda Offers Analog A/V to HDSDI conversion w/ AUDIO, TC HDV

BROADCAST & PRODUCTION SYSTEMS DIVISION Panasonic AG-HVX200 Three 1/3” 960x540 CCDs Not HDV 1080i and 100 Mb/s –DVCPRO™ 100 Multiple Frame Rates Handheld style 13x Fixed Lens MSRP: $5995 w/o P2 $8795 w/ 2 8GB P2

BROADCAST & PRODUCTION SYSTEMS DIVISION Panasonic AG-HVX200 Limited Iris control vs. Z1U –Z1U: f/1.6,1.8, 2.0, 2.2, 2.4, 2.6, 2.8, 3.1, etc. –HVX: f/1.7, 2.0, 2.4, 2.8, 3.4, 4, 4.8, etc. LCD Panel –4:3 (vs. 16:9 on Z1U) –Image quality, color, brightness vs. Z1U? –Wider angle of view on Z1U –No protective screen on HVX200 No RT downconversion via i.LINK Noisier than Z1U at all gain settings HD on P2 Only Reduced sensitivity at 720p (vs. 1080i)

BROADCAST & PRODUCTION SYSTEMS DIVISION P2: Cost and Workflow P2- 8 GB is $1400 MSRP 16 GB P2 “Load”= Approx. 15 minute record 30 minute 4:1 shooting ratio –Requires 2 hours of media –HDV: 2 tapes, at $18/tape= $36 P2: 15 RAM cards, at $1400 ea. = $ ! What about “live swapping” of P2 cards? –Camera shake during constant insertion/removal of P2

BROADCAST & PRODUCTION SYSTEMS DIVISION P2: Cost and Workflow Copy to hard drive –Real-time process ERASE your “camera master” –Trust your hard drive? Back up data to DVD-R –Stack ‘em up, let ‘er rip! –File transfers still take LOTS of time! –DVD-Rs can easily be ruined by a scratch! minutes “downtime” for every 30 minutes of shooting!

BROADCAST & PRODUCTION SYSTEMS DIVISION Size and Weight HVR-Z1U vs. AG-HVX200 AG-HVX200 is heavier and wider than the HVR-Z1U

BROADCAST & PRODUCTION SYSTEMS DIVISION HVR-Z1U Ergonomics HVR-Z1U vs. AG-HVX200 4 lbs. 10 oz. Great 16:9 Top LCD Panel 8 W Power Consumption AG-HVX Ergonomics 5 lbs. 3 oz. 4:3 LCD Side Panel 12 W Power Consumption

BROADCAST & PRODUCTION SYSTEMS DIVISION Ergonomics HVR-Z1U vs. AG-HVX200 HVR-Z1U AG-HVX200

BROADCAST & PRODUCTION SYSTEMS DIVISION AG-HVX200 HVR-Z1U HVR-Z1U vs. AG-HVX200 Horizontal Resolution

BROADCAST & PRODUCTION SYSTEMS DIVISION Potential Pitfalls Related to SOME Sub-$10,000 HD Acquisition Chromatic Aberration “Split Screen Effect” –The higher the gain setting, the more visible it becomes –Also known as “SSE” on the Camera User Forums Excessive noise at all gain settings Vertical Smear

BROADCAST & PRODUCTION SYSTEMS DIVISION Examples of Chromatic Aberration “Chromatic aberration" occurs when the lens elements don't perfectly focus the varying wavelengths of light to exactly the same point. The result is usually a green or purple fringe around objects, especially on high-contrast transitions (light to dark edges).

BROADCAST & PRODUCTION SYSTEMS DIVISION Examples of Chromatic Aberration

BROADCAST & PRODUCTION SYSTEMS DIVISION Split Screen Effect and Vertical Smear Some low-cost HD cameras do not move the full HD image from the imager to the DSP and encoder in one pass. The images are split in half and processed using a proprietary dual readout technology. The problem generally appears only with gain on. Vertical Smear

BROADCAST & PRODUCTION SYSTEMS DIVISION AG-HVX200HVR-Z1U HVR-Z1U vs. AG-HVX200 6 db Gain Vertical Smear

BROADCAST & PRODUCTION SYSTEMS DIVISION Another Example of Vertical Smear

BROADCAST & PRODUCTION SYSTEMS DIVISION HVR-Z1U vs. AG-HVX200 AG-HVX200 HVR-Z1U 6 db Gain Noise

BROADCAST & PRODUCTION SYSTEMS DIVISION HDV Marketing Update Film Festival & Training Placements –NowCasting.com –Sundance Film Festival –VASST Review Listing –Film and Digital Times, Video Systems Advertising Placement A1U $500 Rebate –Reseller /Reseller Ad HDV Updated DVD

BROADCAST & PRODUCTION SYSTEMS DIVISION A1U $500 Rebate Template

BROADCAST & PRODUCTION SYSTEMS DIVISION + Advertising Together

BROADCAST & PRODUCTION SYSTEMS DIVISION DigitalMaster – Recommended For Pro HDV Sony’s highest quality 6mm videotape Full line-up of DigitalMaster mini and standard size cassettes –Camcorders use the 63 minute mini cassette –Decks can use either mini or new standard size cassettes 1 piece of 63 minute DigitalMaster included in each camcorder box The only professional videotape with a dual layer of magnetic material –95% less errors than consumer DV tape –60% less dropouts than consumer DV tape –30% greater protective layer for durability Visit to learn more about DigitalMasterwww.sony.com/digitalmaster

BROADCAST & PRODUCTION SYSTEMS DIVISION Summary Sony has set the standard for affordable HD with the HVR-Z1U, and followed it up with the even more affordable HVR-A1U. There are thousands of Sony HDV products already in use worldwide, in a wide variety of applications. Sony’s HDV product line combines high picture quality, innovative features, sensible ergonomics, and reasonable media costs. Despite new competition, Sony’s HDV family still offers the best value in low-cost HD acquisition.