Introducing the World’s Largest Industry TOURISM Principles of Hospitality & Tourism

Tourism Business of travel Business of travel Dynamic group of industries that have developed to serve the needs of travelers worldwide Dynamic group of industries that have developed to serve the needs of travelers worldwide Has a significant economic impact on almost every nation in the world Has a significant economic impact on almost every nation in the world Knows no political, ideological, geographic, or cultural boundaries Knows no political, ideological, geographic, or cultural boundaries

Services & Tourism Industry Services & Tourism go hand in hand Services & Tourism go hand in hand Services are growing at a faster rate than all agricultural & manufacturing businesses combined Services are growing at a faster rate than all agricultural & manufacturing businesses combined Leading Producers of jobs worldwide Leading Producers of jobs worldwide Prospects are great because people travel for business & pleasure Prospects are great because people travel for business & pleasure Even during times of recession, travel & tourism expenditures continue to rise Even during times of recession, travel & tourism expenditures continue to rise

What is tourism? Definition is emerging Definition is emerging Tourism: the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations and the facilities created to cater to their needs. Tourism: the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations and the facilities created to cater to their needs.

Segments of Tourism Air Transportation Air Transportation Theme Parks Theme Parks Eating & Drinking Establishments Eating & Drinking Establishments Accommodations Accommodations Museums Museums

Travel Industry Association of America (TIA) Tracks & reports tourism trends in an effort to highlight the size, scope, & impact of the industry grouping Tracks & reports tourism trends in an effort to highlight the size, scope, & impact of the industry grouping Promotes tourism Promotes tourism Uses the following definition (statistics): Uses the following definition (statistics): –Activities associated with all overnight trips away from home in paid accommodations and day trips to places 50 miles or more, one way, from the traveler’s origin

Tourism Model Look at the Elephant on pg 6 Look at the Elephant on pg 6 –Each body part works together –Notice how each segment is related to the others

Tourism Tourist is the focal point (Remember customer service?) Tourist is the focal point (Remember customer service?) Individual tourists may deal with any of the dealers/suppliers, but they may rely on tourism promoters to assist them Individual tourists may deal with any of the dealers/suppliers, but they may rely on tourism promoters to assist them –Travel agencies, tourism boards, other marketing services –Suppliers may sell/provide independently or group them together (air, hotel, car rental)

Tourism Gradual changes are noticed in destinations Gradual changes are noticed in destinations Decrease in popularity Decrease in popularity –Niagra Falls & Brighton Methods of travel also change in popularity Methods of travel also change in popularity –Steamships, airplanes, etc. Political & Economic Situations can affect travel Political & Economic Situations can affect travel

History of Travel & Tourism Empire Era Empire Era Middle Ages & Renaissance Era Middle Ages & Renaissance Era Grand Tour Era Grand Tour Era Mobility Era Mobility Era Modern Era Modern Era

History of Travel & Tourism In the beginning it was simple In the beginning it was simple –Seasons changed, animals migrated and so did people History provides insights into the reasons for travel History provides insights into the reasons for travel Over the years, travel has become a necessity Over the years, travel has become a necessity

The Empire Era Tourism began to develop Tourism began to develop Egyptians to Greeks and ended with the fall of the Roman Empire Egyptians to Greeks and ended with the fall of the Roman Empire People began traveling in large numbers for governmental, commercial, educational, & religious purposes People began traveling in large numbers for governmental, commercial, educational, & religious purposes Travel for necessity & pleasure Travel for necessity & pleasure Roman currency helped make travel easier Roman currency helped make travel easier

Middle Ages & Renaissance Era Feudal system replaced Roman Rule Feudal system replaced Roman Rule –Fragmented transportation systems, currencies, and languages –Travel became difficult and sometimes dangerous Crusades (conquest & war) led to the desire of people being able to venture away Crusades (conquest & war) led to the desire of people being able to venture away Desire to learn from & experience other cultures Desire to learn from & experience other cultures

Grand Tour Era Marked the height of luxurious travel & tourism activities Marked the height of luxurious travel & tourism activities Originated with the wealthy English and spread Originated with the wealthy English and spread Travel became a status symbol Travel became a status symbol Industrial Revolution began Industrial Revolution began –People became tied down

Mobility Era Growing economic prosperity Growing economic prosperity Travel to new & familiar locations (near & far) Travel to new & familiar locations (near & far) Travel industry increased with new roads, stagecoaches, passenger trains, & sailing ships Travel industry increased with new roads, stagecoaches, passenger trains, & sailing ships 1914 Model T (Henry Ford) 1914 Model T (Henry Ford)

Modern Era George Westinghouse created the paid vacation George Westinghouse created the paid vacation –Believed that annual breaks from work would increase productivity –Allowed working middle class were given the financial means & time to travel Mass tourism received a boost after World War II Mass tourism received a boost after World War II –People were exposed to new & exotic locations

Modern Era Cars were produced in large numbers Cars were produced in large numbers Gas was no longer rationed Gas was no longer rationed Credit card was born in 1950 Credit card was born in 1950 Internet opened doors Internet opened doors

Bringing Tourism into Focus

Travel Agencies