Part one: Concept and Role of Information Systems

1: The Information Systems Revolution: organizational and business challenges and opportunities in an information age. 1: The Information Systems Revolution: organizational and business challenges and opportunities in an information age. 2: Conceptualize Information Systems from various Perspectives 2: Conceptualize Information Systems from various Perspectives 3: Winning Competitive Advantages with IT 3: Winning Competitive Advantages with IT 4: Organization, Management, Business Processes, and Information systems 4: Organization, Management, Business Processes, and Information systems

Dell Computer 供应商 物流合作伙伴 Internet 制造合作伙伴 Internet 顾客利用 Web 查询信息， 提出要求或确定定单 Dell Computer Company

Cisco's vision is that the Internet will transform the way people work, live, play, and learn. Today change is happening faster than ever before, and Cisco helps companies turn that change into a competitive advantage, by helping them become agile. Cisco is the worldwide leader in networking for the Internet. Cisco's vision is that the Internet will transform the way people work, live, play, and learn. Today change is happening faster than ever before, and Cisco helps companies turn that change into a competitive advantage, by helping them become agile. Cisco is the worldwide leader in networking for the Internet.

UPS: is transforming itself from a package delivery firm to one that offer total solutions to customers ’ global commerce needs. UPS: is transforming itself from a package delivery firm to one that offer total solutions to customers ’ global commerce needs.

American Express Interactive To Become global business travel and financial services provider

通讯支持 (COMMUNICATIONS SUPPORT) 配销中心 供应商 供应商支付 WAL-MAT 总部 财务 (FINANCING) 星通讯卫 零售商店 POS 数据 (Point-of-sale data) 组织学习 (Organizational Learning) 视讯联接 （ VIDEO LINK ） POS 数据 (Point-of-sale data) WAL-MAT 供应链 Partner

—— Not only shorts time and space, but also change the life … Internet Impact on ……? Not only change in technology Re-shape business model

Major Trends in the Internet Ages Customer-Oriented Trends Speed of service: Speed of service: for the customer, time is money for the customer, time is money Self-service: Self-service: empowered customers empowered customers More product choices: More product choices: more personalization more personalization Integrated solutions, not piecemeal products Integrated solutions, not piecemeal products

Major Trends in the Internet Ages Service and Process Trends Integrated sales and service: Integrated sales and service: customization and integration customization and integration Seamless Support: Seamless Support: consistent and reliable customer service consistent and reliable customer service Flexible fulfillment and convenient service delivery: Flexible fulfillment and convenient service delivery: streamline your supply chain. streamline your supply chain. Increased process visibility Increased process visibility

Business Process President, or CEO, or General Managers Marketing(Sales)Manufacturing (Production,operation) Finance(Accounting) Customer demand Income

Major Trends in the Internet Ages Organizational Trends Outsourcing Management: Outsourcing Management: Flatten the organization Flatten the organization Contract Manufacturing: Contract Manufacturing: Become brand intensive Become brand intensive Virtual Distribution: Virtual Distribution: Become customer-certric Become customer-certric

Virtual Organization CORE CORECOMPANY LOGISTICS COMPANY COMPANY DESIGN DESIGNCOMPANYMANUFACTURING COMPANY COMPANY FINANCE COMPANY SALES & MARKETING SALES & MARKETING COMPANY COMPANY

Why Good Company Go Bad When business condition change, the most successful companies are often slowest to adapt. When business condition change, the most successful companies are often slowest to adapt. The problem is not an inability to take action but an inability to take appropriate action. The problem is not an inability to take action but an inability to take appropriate action. The most common is active inertia. The most common is active inertia.

Why Good Company Go Bad To avoid being left behind, executives must understanding the true source of corporate inertia. To avoid being left behind, executives must understanding the true source of corporate inertia. Strategic frames become blinders. Strategic frames become blinders. Process harden into routines. Process harden into routines. Relationships become shackles. Relationships become shackles. Value harden into dogmas. Value harden into dogmas. Success breeds active inertia, and active inertia breeds failure. But is failure an inevitable consequence of success? In business, at least, The answer is no. Success breeds active inertia, and active inertia breeds failure. But is failure an inevitable consequence of success? In business, at least, The answer is no.

Change becomes constant. Keep focus on- Change becomes constant. Keep focus on- ！ How to obtain competitive advantage ？ How to enhance core competence ？ ！ How to response quickly to customer demand and provide best service to customer with lower cost, and to gain value of self? How to Change? IT/IS is the enabler

Facts ――Michael Hammer: Reengineering the Corporation, ――Michael Hammer: Reengineering the Corporation, The usual methods for booting performance — process rationalization and automation — haven ’ t yielded the dramatic improvements companies need. In particularly, heavy investments in information technology have delivered disappointing results — largely because companies tends to use technology to mechanize old ways of doing business. They leave the existing processes intact and use computer simply to speed them up. The usual methods for booting performance — process rationalization and automation — haven ’ t yielded the dramatic improvements companies need. In particularly, heavy investments in information technology have delivered disappointing results — largely because companies tends to use technology to mechanize old ways of doing business. They leave the existing processes intact and use computer simply to speed them up.

Wrap-up Managing in an Information Age: Organizational and business Challenges and Opportunities Managing in an Information Age: Organizational and business Challenges and Opportunities Facing the challenges: IT/IS is the enablers for new business strategy, new business model, new organization systems Facing the challenges: IT/IS is the enablers for new business strategy, new business model, new organization systems

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