Terms to Know Primer

A few more terms Typeface – single set of letterforms Type Family – several font designs representing a range of style variations with a common base Type style – light, medium, bold, italics, etc… Baseline – defines the bottom of Capital letters Character – single letterform or unit Counter – space enclosed by the strokes of a letter Case – lower and upper Ascender, descender, and capline Primer

Text-Alignment Left Right Center Primer

Two Primary Font Categories Primer

Other Categories Primer

Times New Roman Kartira EZ READ

3 Spaces to Consider Word Space – comfortable readers indicate the space occupied by a lower case “i” is ideal. Letter Space – natural rhythm in the flow of letters is maintained when the space between two letters is no less than the width of a letter’s stroke. Too much space and there is a disconnect that occurs Line Space – called Leading is the amount of space between lines. Best at about 120% of font size. Tight lines or Loose lines? EZ READ

Tracking AI

Kerning AI

Gill Sans Family The FIT

Bodini MT Times New Roman The FIT

Bodini MT Broadway Tahoma The FIT

Typeface Combinations When combining two fonts in a design –Match characteristics of form stroke size x-height – adjust pt size if needed Shapes –Use contrast to separate information Mix families and max the weight Headings need to pop out at times The FIT

Bondini MT Britannic Bold Stroke, Shape, x-height The FIT

Buying Fonts Do you really need more than the fonts that came with your computer/printer? –Not really, these can do the trick. –But if you want to expand consider the following 5 font categories Old style Faces Sans Serif Fonts Slab Serif / Egyptian Fonts Modern Fonts Transitional Fonts MORE

Worth a Mention Drop Caps Wrapping with Text Pull Quotes In the Margin Block Notes Headings/subheadings Behind Background Colors In-Line Headings Bad Hyphenating Lost Line Wrapping Concerns MORE

Experiment to Convey an Idea MORE

Activities Identify Fonts that work together, keep in mind the aspects mentioned in the slides Type has a voice. Use type to portray the following: –Stress –Excitement –Sadness –Peace –Strength LEARN