Typography All types of t y pe

Typography Defined The design, arrangement, style and appearance of type matter constitute typography.

Major Parts of a Type Face

AbqAbq Thin stroke serif thick stroke San serif ascender descender serif

A Stroke of the Pen Serif Letters with short strokes that finish off the ends of type. Sans Serif Sometimes called block letters Without strokes Difficult to read in small point sizes.

Examples Names Now is the time All good men to Of their county Come to the aid Now is the time Old English Text (serif) Arial (san serif) Lucida Bright (serif) Palatino (san serif) Script MT Bold (serif)

There are FIVE types of type Type Classification

Old Style or Old English Old English Text

Roman or Modern Times Bodoni Garamond Americana

Gothic Helvetica Sans Bold Grolier Gil Sans Bold

Cursive or Script Bradley Hand ITC Brush Script MT Script MT Bold

Novelty or Decorative Chiller Giddyup Std Jokerman Wingdings- – 

Leading Leading (pronounced ledding) is the space between lines. Too little or too much leading can make copy difficult to read. Copy

Letterspacing or Tracking Letterspacing or Tracking is the space between letters. Just as in leading, too little or too much spacing can make copy difficult to read. Copy

Measuring Type Pica A unit of measurement for type. 6 picas = 1 inch 12 points = 1 pica Point Smallest unit of measurement for type. 12 points = 1 pica 72 points = 1 inch

Emphasis Types Bold Italic Condensed Extended