Some Basic Design Elements An incomplete introduction.

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Presentation transcript:

Some Basic Design Elements An incomplete introduction

Typography Basic Families S S S S

Typography Please report to the conference room immediately.

Typography: Tips In the context of a paragraph, RARELY USE ALL CAPS for emphasis. It’s better to use italics or bold. Underlining is also going away. Don’t double-space between a period and the next sentence. It leaves big gaps. Like this. Rarely use more than three fonts in a given design.

Image I am a vector. I am a bitmap.

I really like elephants.

other people’s

Layout: Proximity My sister and brother-in-law love Easter. My sister and brother-in-law love Easter.

Layout: Grid.

Layout Ignoring the grid:

Layout Observing the grid:

Color: Color Wheel

Color: Warm

Color: Cool

Color schemes: Monochromatic

Color schemes: Analogous

Color schemes: Complementary

Color schemes: Split Complementary

Color schemes: Triadic

Color schemes: Tetradic

Color Contrast

The Bottom Line Layout Type Image Color

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