 In Effective Advertising, its not just words that are needed to be communicate ideas and feelings, it’s the visuals too.  Researchers have found that a picture in print Ad captures more than twice as many readers as a headline does.  Types of visual communication include: drawing, graphic design, colors, signs, symbols, illustration, typography, etc.

 Generally visuals are better than words at getting and keeping attention.

 Visual story telling is engaging and maintains interest. This WWF one is meant to convey that 15 square kilometer of rain forest disappears every minute.

 To distinguish undifferentiated products, advertisers use visual associations representing lifestyle and type of users.  Nike shoes are faster than competing brands  The advertisement reads “Run with the Heart”, and is clearly aimed at an audience who love running for the personal joy it brings them, rather than those who wish to outrace their opponents.  “Skateboard” shoe advertisement to appeal to young urban consumers who enjoy skating and are fans of the fashionable Converse All Star brand.

 Seeing is Believing.

 Ambient advertising refers to intrusive ads in public places.  Cars, bicycles, taxis and buses have become moving commercials. Ambient ads appear on store floors, at gas pumps, in washrooms stalls, on elevator walls, park benches, telephones, fruit and even pressed into the sand on beaches.