Electronic Service Guides Focus on OMA BCAST Allan Hammershøj M.Sc. CMI, CTIF Copenhagen Lautrupvang 15, DK-2750 Ballerup

 Introduction to ESG (just to be sure we understand)  An ESG based system (DVB-H)  OMA BCAST technical description  Examples Agenda 2

 ESG – what, why, which, when, where, who? Electronic Service Guides (ESG) 9/12/2015 3

Video and radio feeds Transcoder Streaming Server DVB-H IP Encapsulator DVB-H Modulator DVB-H Terminals Mobile Network DVB-H Services EPG Data stream from broadcasters Control EPG to ESG Converter ESG server OMA BCAST 4

 During the last year –and until today – Mobile TV has been gaining more and more momentum.  Trials and pre-commercial pilots using different technologies are conducted around the world  Bearer specific aspects of Mobile TV are well standardized  Many overlapping standards increases complexity of Mobile TV standard in general  OMA CAST provides the globally interoperable application layer to the Mobile TV standard OMA BCAST Vision 5

ESG OMA BCAST – An overview (redrawn from OMA presentation in Amsterdam sept. 2008)) 9/12/ DVB-H 3GPP2 w. BCMCS 3GPP2 w. BCMCS P2P Cellular Streaming IP-Based Bearer Technology 3GPP w. MBMS DVB-SH WiMAX Globally Interoperable Terminals Globally Interoperable Terminals

Examples of services enabled by OMA BCAST (Copied from OMA presentation in Amsterdam sept. 2008) 7

OMA BCAST - Overview 9/12/2015 8

OMA BCAST – Overview 9/12/2015 9

Example – DRM/CA commercial solution 9/12/

 IPDC 18Crypt ETSI Standard for Service Purchase and Protection (SPP) Optimised for mobile broadcast IPSec, ISMACryp or SRTP using AES-128 and RSA Utilises DRM functionalities as well (OMA DRM)  OMA DRM2.0 Can be applied for: Pay-TV, content protection, ID card, credit card, and so forth. Grant permission for media objects for specific users independent of the media object formats and the given operating system or run-time environment  Examples: games, ring tones, photos, music clips, video clips, streaming media, etc Used together with 18Crypt Requires activation of a return path  Smart Card Profile In many ways comparable with smart cards in set top boxes and watching satellite TV Different solutions based on flash cards or USIM cards DRM and CA 9/12/

DVB-H Broadcast Solution – Detailed Technical Overview 9/12/

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 Local broadcast Sport events / exhibitions Shopping malls Local TV/Radio  National broadcast Existing broadcast stations (interactive) Content produced for the mobile media User generated content  Location based journalism  Mobile dogma  Gaming Turn based (poker, bingo etc.) Live betting (horse derby, football etc.) Examples of possible applications 15

From this... TV at the stadium

...to this! TV at the stadium

Transmitter(s) at the stadium broadcast data via DVB-H, forming a local ”TV channel” This is received by cell phones in the audience

TV at the stadium Through service discovery, the phones find services in the DVB-H ESG Live feeds Wallpape rs Ring tones Gaming & betting Sponsori ng Voting

 At the stadium, the users can view live feeds to which they have subscribed  CA and DVB-H deliver to subscribers only  A subscriber key on the handset opens the TV channel for the viewer TV at the stadium

 In the DVB-H transport stream, ringtones, wallpapers etc. are send via file cast and offered for sale as well  DRM handles the material  A viewer can always access, but only view the material upon payment TV at the stadium

 File cast games - quizzes for example - are available to the viewers.  By means of SMS, GPRS or other data link, the result is submitted to the backend  Users can thus participate in lotteries, competitions, live bets etc. TV at the stadium

 Of course, if someone wants to support the young league financially, they should be encouraged...  Behind the frontend, an SMS service charges the user via the phone bill depending on the amount chosen by the user. TV at the stadium

...and why not let the viewers vote for the player of the match?  A lottery prize for “guessing” the right player of the match motivates the users.  This is also done via SMS, and again the user does not see the SMS send by the service - it’s all in the background. TV at the stadium

...to this! TV at the stadium

Questions Thank you for your attention 9/12/

Preparation  Each group should have at least one computer with the following software installed: VLC 0.8.6i: geo.php?file=vlc/0.8.6i/win32/vlc-0.8.6i-win32.exehttp:// geo.php?file=vlc/0.8.6i/win32/vlc-0.8.6i-win32.exe Darwin Streaming Server (patched by me to work with all Windows versions)  available for download here:  Unpack it (using WinRAR), so the path to the software is: c:\Program Files\Darwin Streaming Server  In this folder run: Install.bat (on Vista run it is as administrator) Perl interpreter- For windows, choose:  MSWin32-x msi MSWin32-x msi  Remember to restart afterwards April 25,