Skill Development & Employability Project SGSY Special Project supported by Ministry of Rural Development & Nabcons Project implemented by Future Learning.

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Presentation transcript:

Skill Development & Employability Project SGSY Special Project supported by Ministry of Rural Development & Nabcons Project implemented by Future Learning (FCRL) of Future Group Jan, 2013

To train and place rural BPL youth across 19 states Order received July 2011 Project status as on September trained in 18 states and placed till 31 st Dec 2012 Operation across184 Districts Over 300 locations identified for Training 653 mobile training centres across India Over 200 trainers More than 50 Project officers Beneficiaries placed in more than 50 + reputed organizations in sales & service SGSY Special Project - Snapshot

MobilizationContent & TrainingPlacements Tracking & Retentions Engagement Project Awareness Response generation Conversion to classroom Field Inputs based on interactions Job ready Mindset change Transition to workplace Relationship building B2B Approach Go To Market strategy Key Account Management Stipend Certification Audit Compliance Beneficiary Lifecycle Management Transformations Mobilization Training Placements

Creating awareness Banners / posters etc Creating awareness Mobile announcements Beneficiary Opportunity Presentation with family rural home Awaiting their turn pre- screening Mobilization – Various Touch points

Mobilization stage 1 Mobilization stage 2Mobilization stage 3Mobilization stage 4 Creating WOM stories Leaflet & flyer distribution Kiosk Activity Rural registration Camp School / College Campaign Notice Board campaign Door to Door campaign – Information Booklet and personal Interaction Strategy for Student mobilization Mobilization Strategy Opportunity Presentations Key Opinion Makers- Influencing decisions Placed Beneficiary Sharing on the job experience building confidence & trust Transformation – positive impact

Engagement Action -Gram Sevak Meet and Parents Counseling session Implication- Community response and trigger to help people join Enrollment Action-Door to Door campaign Implication- Counseling and personal briefing to join training Excitement Action- Campaign/ Nukkad – Natak ( Awareness Activities) Implication- Immediate attention and quick response Touch points – Action & Implications

Guest Lecture sessions- Placed Beneficiary reinforcing the DUM factor ( Testimonial) Adds credibility and passion in classroom ( Role Model) Parents Counseling sessions ( Influencing the Influencers- Impacts in migration and retention) Engaging Key opinion makers and placed beneficiaries to Speak and Share Experience on Life & Success( Panchayet Pradhan, BDO, Rural commissioner) Addressing on ground Challenges

Placement Trends ………

Non Future placed Beneficiaries – Success Stories

Beneficiary Transformation Cases – Future Group

Addressing Challenges like Migration & Transformation Reinforcement during classroom training

Booklet & CD for Project Officers

Local Engagement and Day Long Rural Camp to mobilize

Campaign developed post research & likeability Test

Namaste and Thank You!

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