Advertising at Hong Kong International Airport North Satellite Concourse Handbook Oct 2009

JCDecaux Transport No.1 Hong Kong outdoor advertising No.1 worldwide for airport advertising with concessions in 141 airports 1st in Asia airport advertising – 7 airports Hong Kong JCDecaux Airport Foreword Asia’s international financial centre Main hub in Asia and as major gateway to/from China Within 5 hours to reach half of the world's population World’s freest economy

The Best of The Best: Hong Kong International Airport Named the world’s best airport more than 25 times in 10 years*** Named ‘World’s Best Airport” for 7 times in 8 years 4 th busiest international airport* 1 st busiest international airport in Asia* 48.6 million passengers in 2008 Jan to Dec 2008 Awards: World Best Airport** Sources: *Airport Council International (Last Update on Mar 2009) **Skytrax 2008 ***AAHK 08/09 Annual Report

HKIA Passenger Throughput Million 41* 44* 47.8* 48.6* North Satellite Concourse (NSC) expected 5 million passengers capacity annually Source: * Passenger’s Throughput, Airport Authority Hong Kong Annual Compound growth of 6.1% from

 10 Bridge-Served Stands  13 Retails and 2 F&B Outlets  18,873sqm Total Floor Area in 2 Storey  24 hours Operation  3 Minutes Connection to Terminal 1 by APV North Satellite Concourse Grand Opening in December 2009

North Satellite Concourse

NSC Location

East Hall Level 4 APV Lounges Terminal 1 NSC Departures Drop Off Arrivals Pick Up North Satellite Concourse The NSC is situated at the Northern Apron Area Terminal 1

North Satellite Concourse Passengers  Design for an annual handling capacity of 5 million passengers, 10% of HKIA total annual passengers  Estimate to handle 1800 flights monthly with arrival and departure passengers of over 270,000  Target primarily short-haul passengers within 5 hours flying time, reaching 50% of world’s population Primarily target short-haul passengers

Flights Distribution Schedule to handle over 60 flights daily Dragonair Air China China Eastern China Southern And more….. China Airlines

Location Map Departure Route, Level 4 Passenger flow (Departure) 12-Sheet Lightbox on Wall x 12 6-Sheet Lightbox on Wall x 4 6-Sheet Free Standing Lightbox x 3 Wall Adhesive x 2 sets Panels on Escalator Wall x 10 Departures Drop Off

Location Map Departure Route, Level 5 Passenger flow (Departure) 12-Sheet Lightbox on Wall x 12 6-Sheet Lightbox on Wall x 6 4-sheet Lightbox on Wall x 2 12-Sheet Free Standing Lightbox x 3 4-Sheet Free Standing Lightbox x 1 Wall Mounted Overhead Panel x 2 Airbridge

Location Map Arrival Route, Level 5 Passenger flow (Arrival) 12-Sheet Lightbox on Wall x 12 6-Sheet Lightbox on Wall x 6 4-sheet Lightbox on Wall x 2 12-Sheet Free Standing Lightbox x 3 4-Sheet Free Standing Lightbox x 1 Wall Mounted Overhead Panel x 2 Airbridge

Location Map Arrival Route, Level 4 12-Sheet Lightbox on Wall x 12 6-Sheet Lightbox on Wall x 4 6-Sheet Free Standing Lightbox x 3 Wall Adhesive x 2 sets Panels on Escalator Wall x 10 Passenger flow (Arrival) Arrivals Pick Up

Advertising Panels at NSC (Valid in 2009 only) Panel TypeTotal Quantity Material Size (mm) W x H Display Size (mm) W x H Weekly Media Rate (Gross, HK$) 12-Sheet Free Standing Lightbox / Lightbox on Wall x x 1500$1500/panel 6-Sheet Free Standing Lightbox / Lightbox on Wall x x 1720$1200/panel 4-Sheet Free Standing Lightbox / Lightbox on Wall x x 1500$1000/panel Escalator Crown Bank10550 x x 700$5000/pkg Wall Mounted Overhead Panel23150 x x 4160$3000/panel *30% OFF for 1 st Trial Advertisers placing order or before 5 Dec 2009 *30% OFF for NSC tenants The above media rate is applied in 2009 only.

Contact Us for More Details! For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) / (852) Fax: (852)