CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė 2011, Klaipeda

Spread of Creative industries in Europe Design Artistic creation

CITIES project’s partners

Countable outputs and benefits for Klaipeda city 1.Over 40 participants in 3 international seminars, 3 study tours, 5 international conferences, 3 staff exchanges; 2.>10 visits in creative incubators 3.A guide of partners best practices

(4) Three surveys for Klaipeda Creative and Cultural sector, digital mapping ad CI catalog

Creative industries in numbers KlaipedaLithuania Jobs in CI % of all jobs 2,2%4 % No of companies % of all companies 9,6%8% Companies turnover 71 mln eur1,16 billion eur % of GDP 2,6%5,2%

(5) Programme: “Revitalization of Klaipeda Urban Areas through business and creativity stimulation districts (CBD)” Main tasks: To preserve a historical site-part of the collective memory of the place; To improve the image of a place and attract visitors; To improve the quality of life of the inhabitants by incorporating urban design and architecture, and investing in public arts; To connect artistic experiences with entrepreneurship programs in all levels within a local context; To develop a new creative class and creative industries

Klaipeda Urban development strategies- creative business district areas

Public support for Klaipeda Creative Business District (CBD) Attraction of investments threw district marketing Creative intervention in to public spaces Business incubation programs for creative & cultural industries

Intermediation systems/portals -E- incubators; Trade fairs; Career development and business mentoring programs; Ice ‐ breaker funds; Networking events; Living labs and start-ups ideas hubs.

Understanding of definition. What are we looking for in CI?

The insights and recommendations for Klaipeda The CI sub-sectors with higher added value exist but still vague in Klaipeda; The interaction between CI and traditional industries is not developed; The formal and non-formal creative networks are not developed enough; A lack of CI support programs from local authorities exists; GDP from CI in Klaipeda is similar to East Europe average; Creativity + productivity = success

- Pilot incubator’s project– Klaipeda creative incubator “Cultural Factory”