Marketing I Unit 1 Chapter 1. Christmas 2006 XBOX 360.

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Presentation transcript:

Marketing I Unit 1 Chapter 1

Christmas 2006 XBOX 360

Objectives Define and describe the Seven functions of marketing. Classify any marketing effort into one of the seven functions.

Distribution Financing Selling Product Marketing Information Management Promotion Pricing

Home Groups

Which Marketing Function is being used? Buying flour for a bake sale

Which Marketing Function is being used? Advertising a school band

Which Marketing Function is being used? Setting the price for an hour of babysitting

Which Marketing Function is being used? Selling magazines for school

Which Marketing Function is being used? Borrowing Money to Start a Lawn Mowing Service

Which Marketing Function is being used? Adding Pet Sitting to Your Baby Sitting Services Due to Opportunity

Objectives Define and describe the Seven functions of marketing. Classify any marketing effort into one of the seven functions.

Marketing is Distribution The process of deciding where to sell your product

Marketing is Financing Obtaining money to start and operate a business

Marketing is Marketing Information Management Using market information so that you can make sound business decisions

Marketing is Pricing Deciding the selling price for the good or service

Marketing is Product and Service Management The process of researching, obtaining, maintaining and improving a product in response to market opportunity

Marketing is promotion The process of communicating with buyers to either inform, persuade or remind the people about a product

Marketing is selling Providing a good or service to the customer