Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1 Video VAD PartnerMe Reseller Sales Workshop Bringing Video to Every Worskpace

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 The Video Opportunity Market Size Adoption Video in SMB Why Video? Customer – Cost, process, green Applications Why Cisco? Market leader, portfolio, interoperability

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Sources: Datamonitor, Gartner, IDC, InStat, Synergy, Wainhouse IPTIPT $10B UC $27B Collaboration $38B Collaboration +Virtualization $45B Partner Services $100B TelePresence Video 35% YOY Growth 2014 $8.8B Telepresence VIdeo is Coming. Are you ready for it? TelePresence Video APAC Represents 30% $2.7B

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 * Source: Wainhouse Research Quarterly Spotcheck Reports, Q110– Q211 ** Projected growth Fast-growing video endpoint opportunities in APJC 14 – 18% CAGR* Single-codec & desktop represents approximately 66%* of total APJC revenue in CY11 * Source: Wainhouse Research Quarterly Spotcheck Reports, Q110– Q411 ** Projected growth

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Cisco Total Product Revenue (USD) *Projection from Frost & Sullivan Australian Videoconferencing Market 2011 growth rate **Cisco Australia FY2012 revenue target Total Product Revenue*76.72M97.43M120.52M Cisco Australia Product Revenue44.50M57.50M62.20M** Cisco Australia Market Share58.7%59%51.6% Total Product Revenue Growth (Y.o.Y)*33.5%27%23.7% Australia

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 $19m$8.6m$6.6m$6.1m$2.6m$3.5mTAM Asia

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 FY12 Target% Market ShareTotal MarketVAD Opportunity Singapore$13,07755%$18,962$5,885 Malaysia$5,03638%$8,461$3,425 Indonesia$4,48965%$6,060$1,571 Thailand$4,69760%$6,575$1,879 Phillipines$1,53626%$2,673$1,137 Vietnam$2,32853%$3,421$1,094 Total$31,163$46,153$14,990 Asia

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Plug & Play Ready-built multipurpose room solutions and executive desktop systems getting easier to configure and deploy Easy Integration Single codecs mostly shipped fully or semi- integrated Targeted SMB Solution Recently launched solution with price point, form factor and functionalities more appealing to SMB customers  Recently launched plug and play video endpoint solution i.e. QSC20 has a low list price starting from USD 8,000 which makes deployment more appealing to SMB segment

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Standardization creating rapid network effect among partners, suppliers and customers $5.5B into HD video by % of SMBs shifting IT investment into the cloud Estimated that 99% of all businesses in the world are SMB

Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 11 My company expanding across the region – how do I get everyone on the same page? Am I moving fast enough to keep up? How do I scale scarce resources across to be in more places at once? What are my competitors doing? Our business is becoming more complex, how do we keep up with the pace of innovation? How can I maintain better relationships with my customers, partners and advisors?

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Why Video?

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Words convey meaning, a picture says a thousand words, and video does it all

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 CUSTOMER CARE Lobby Ambassador Expert On Demand Virtual Meetings IP COMMUNICATIONS HD Recording Studio Financial Expert ENTERPRISE SOCIAL SOFTWARE CONFERENCING Active Collaboration Room One Button Integration CISCO TELEPRESENCE Classroom Of The Future

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Spend less on travel - more on opportunities for growth Be greener – reduce CO2 emissions and further CSR goals Minimize business travel- related downtime Enhance teleworking capabilities Increase productivity Improve work/life balance Resolve critical problems faster Accelerate sales cycles Reduce time to market Drive innovation Build competitive differentiation Scale expertise across the globe Unify your entire supply chain Redefine customer service and experiences Transform your business and industry Reduce travel costs Optimize employee time Speed decision making Transform business models

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Telepresence video reduces energy consumption, CO 2 emissions, and traffic congestion Our customers generally reduce their need to travel by 30%, while improving their productivity “Visual” telework programs attract employees -- and improved CSR ratings attract investors Vodafone Saved over 13,500 flights per year through video, reducing carbon emissions by over 5,000 tons. Swedish Customs Service Holds 60 video meetings per month, for “a direct reduction in CO 2 emissions by 7 tons each and every month.” TrygVesta Expects to save $2.9 million per year by using video instead of traveling, and protect the environment by eliminating 525 tons of CO 2.

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Market Leadership #1 market share leader with 40%+ share of market Gartner MarketScope “strong positive” rating 85% of Fortune 100 The Cisco Difference The broadest portfolio in the industry An architectural approach that ties seamlessly into an entire collaboration experience Proved leader in innovation Any to any interoperability – connecting employees, partners, customers and advisors Unparalleled scalability to grow with you and your business Best-in-class service capabilities Global reach, with over 800 sales specialists The most comprehensive partner network

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 PROFILE SERIES Profile 65 / 55 / 45 Profile Dual 65 / 55 EX SERIES EX60 / 90 Multipurpose Personal INTEGRATORS Solution Platforms QUICK SETS C90 C60 C40 C20 Quick Set Solution Platforms TelePresence Extensions IP VIDEO TELEPHONY E20 MXP Series Edge 75 MXP Edge 95 MXP 6000 MXP Codec 3000 MXP Codec MX SERIES MX200 MXP SERIES 1700 MXP MX300 SX SX 20

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 Interoperability Intercompany WebEx New experiences Doing more, better Low TCO Standards based Investment protection Scalability One button to push Continuous presence Intuitive controls Integrated scheduling Ad hoc flexibility Natural communication High definition Face-to-face, in person experience Low latency Wideband audio Simplicity Quality Reliability Collaboration

Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 25 Video is Here. Are You Ready? Telepresence Video has entered a new growth phase TelePresence Video isn’t just for the Fortune 500 Cisco has the broadest portfolio in industry

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

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