How to Sell More Homes with Consumer-Direct Marketing

Overview l We have a system that identifies people who are in the early stages of thinking about buying a home. Often they haven’t yet decided to buy; they have questions about what to buy, where to buy, and how much to spend. l We will help these people resolve all their financial questions and concerns, and we’ll identify the people who have BOTH the financial ability AND the motivation to go through with a home purchase. l Then we’ll refer them to you, psychologically and financially prepared to buy a home. They are ready to buy!

Why it’s so Tough to Find Good Buyers Area population approx. 800,000 Approx. 150,000 Households 5063 home sales last year

Being A Detective l What do people do when they start thinking about buying a home? » Look at ads for homes in the newspaper or real estate magazines » Call for Information » Visit Open Houses » Visit web sites l When they do those things, they CAN leave a trail we can trace

Our Targeted Prospect l Has started thinking about buying a home l Has Questions about: » How much home they can afford » How to maximize their negotiating position as a buyer » Neighborhoods & School Systems » How much they will net from the sale of their current home » Other questions about taxes, financing, etc. l They will not DECIDE to buy until these questions have been answered

What Prospective Homebuyers Want to Know l Is it in my best interest to buy a home now? l How much home can I afford to buy? How much down payment will I need? What will my monthly payments be? l How should I go about finding the right home and negotiating the best price? What can I do to save time and money? l If I will be selling an existing home, how should I price and market it, and how much am I likely to net after the sale? l How can I find out about the neighborhood where I might buy? l How can I increase my chances of buying a home that will appreciate in value? l What about the school system in the neighborhood(s) I am considering? l How will it affect my taxes if I buy a home now?

How the Program Works What We’ll Do for You: l Free Use of Our Call Capture line for all your listings l Free Telephone Followup of all Call Capture Prospects l Regular Updates on the results of our calls l We offer the prospect a free consultation l If qualified & motivated, we recommend you, and call you to schedule an appointment with the buyer l We fax you full details and provide a weekly report of our conversations with potential buyers

How the Program Works What You Do: l Use our Call Capture Number on your listing advertising (newspaper & magazine ads, website listings, signs) l When we send you a referral, find homes to show them matching the description we send you l Sell them a Home!

Program Statistics

Recommendation l Use our Call Capture Number on all your listing advertising »Newspaper & Magazine ads »Website Listings »Signs l Weekly Status & Planning Calls »Status report on leads and prospects in development »Planning to improve our mutual results