DiriPark Parking Guidance System Milestone Presentation Red Team — CS 410 Spring 2009 April 9, 2009

Who We Are April 9, 20092DiriPark — Milestone Presentation Mark Bullard Project Lead, Marketing Administrative Steven Murray Risk Mitigation Garnett Wilson Financial Specialist Technical Dominic Eldridge Software Developer Gabor Eszes Web Developer Thomas Suiter Hardware Specialist

Outline Parking Problem Characteristics Solution Proposal Technical Features Phase Breakdown Business Model Risks and Mitigation Evaluation Plan Appendices April 9, 20093DiriPark — Milestone Presentation

Available parking spaces are difficult to locate in a parking garage April 9, 20094DiriPark — Milestone Presentation

According to the US Department of Transportation Drivers slow down, circle around Creates congestion, wastes time Results in frustration, loss of revenue April 9, 20095DiriPark — Milestone Presentation Source: [1] US Department of Transportation

April 9, 2009DiriPark — Milestone Presentation6

Problem Effects Facility operators and local businesses lose $ 3 to $ 5 per vehicle on hourly rates $ 10 per day $ 150 per shopper April 9, 20097DiriPark — Milestone Presentation Source: [2] Reuters

Affected Enterprises Airports Dining Hospitals Sport stadiums April 9, 20098DiriPark — Milestone Presentation Convention centers Entertainment venues Retail Universities Highly trafficked parking facilities High congestion Time-constrained settings

U.S. Parking Establishments Grand Total: 15,280 facilities April 9, 2009DiriPark — Milestone Presentation9 Source: [3] IBISWorld

Our Goal Provide a space availability system that is: – Flexible – Intuitive – Real-time April 9, 2009DiriPark — Milestone Presentation10

Solution Technical Objectives Establish a sensor array that collects real-time information about space availability Calculate ideal zones for parking based on sensor input and optional historical data Convey zone recommendations to patrons via display devices April 9, 2009DiriPark — Milestone Presentation11

DiriPark Parking Guidance System April 9, 2009DiriPark — Milestone Presentation12 Locate Predict Display

Solution Characteristics 1.Patron enters garage 2.System locates empty spaces 3.System predicts short-term availability 4.System displays top choices on screen 5.Patron is directed to spot and parks April 9, DiriPark — Milestone Presentation

April 9, 2009DiriPark — Milestone Presentation14

April 9, 2009DiriPark — Milestone Presentation15 DiriPark

April 9, DiriPark — Milestone Presentation

Prototype Design April 9, 2009DiriPark — Milestone Presentation17

Benefits For Customer Increased business Enhanced marketability Less garage congestion Reduced illegal parking For End User Faster parking Less frustration Expectations satisfied April 9, 2009DiriPark — Milestone Presentation18

Drawbacks Patron unfamiliarity Periodic maintenance April 9, DiriPark — Milestone Presentation

Objectives Outside of Scope No enforcement of recommendations No reservations No remote access April 9, DiriPark — Milestone Presentation

April 9, 2009DiriPark — Milestone Presentation21 Phase 0 CS 410

Conception – Determine Team Members – Define Project – Conduct Project Research – Determine Solution Requirements Analysis – Conceptualize Project Solution Presentations April 9, 2009DiriPark — Milestone Presentation22 Phase 0 Milestones

Feasibility Presentation – Market Analysis – Financial – Hardware Capability Research – Algorithm Design – Risk Mitigation Milestone Presentation – Documentation Final Presentation – Create SBIR April 9, 2009DiriPark — Milestone Presentation23 Phase 0 Presentations

Red Team Experts April 9, DiriPark — Milestone Presentation Mark Bullard Project Lead, Marketing Administrative Steven Murray Risk Mitigation Garnett Wilson Financial Specialist Technical Dominic Eldridge Software Developer Gabor Eszes Web Developer Thomas Suiter Hardware Specialist Kevin Gallagher Parking Department City of Hampton Kevin Gallagher Parking Department City of Hampton James Long Parking Services Old Dominion University James Long Parking Services Old Dominion University Phase 0 – Staffing

Online Discussion Board Weekly Team Meetings April 9, 2009DiriPark — Milestone Presentation25 Phase 0 Communication

Resources CS Server Rapid prototyping – Mockups – Simulated data Costs N/A April 9, 2009DiriPark — Milestone Presentation26 Phase 0 Resources and Costs

Phase 1 CS 411 April 9, 2009DiriPark — Milestone Presentation27

Prototype Development –Product WBS –Prototype Product Specification –Prototype Test Plan/Procedures Prototype Demonstration –Prototype Presentation 1 –Final Prototype Demonstration Documentation Website April 9, 2009DiriPark — Milestone Presentation28 Phase 1 Milestones

Hardware – Server – Sensors – Vehicle Counter – Display Method Software – Database – Algorithm April 9, 2009DiriPark — Milestone Presentation29 Phase 1 Prototype Design

Red Team Experts Phase 1 – Staffing April 9, DiriPark — Milestone Presentation Mark Bullard Project Lead, Marketing Administrative Steven Murray Risk Mitigation Garnett Wilson Financial Specialist Technical Dominic Eldridge Software Developer Gabor Eszes Web Developer Thomas Suiter Hardware Specialist Kevin Gallagher Parking Department City of Hampton Kevin Gallagher Parking Department City of Hampton James Long Parking Services Old Dominion University James Long Parking Services Old Dominion University Hussein Abdel-Wahab Systems Programming Expert Old Dominion University Hussein Abdel-Wahab Systems Programming Expert Old Dominion University Irwin Levinstein Database Consultant Old Dominion University Irwin Levinstein Database Consultant Old Dominion University

Resources – Database license – Custom developed software – Purchased sensor hardware – CS Server – Test harness Costs – Employee wage $ 15 / hour April 9, 2009DiriPark — Milestone Presentation31 Phase 1 Resources and Costs

Phase 2 Critical Design April 9, 2009DiriPark — Milestone Presentation32

Phase 2 Milestones Hardware – Server – Sensors – Vehicle Counter – Display Method Software – Database – Algorithm April 9, 2009DiriPark — Milestone Presentation33

Red Team Experts Phase 2 – Staffing April 9, DiriPark — Milestone Presentation Mark Bullard Project Lead Administrative Steven Murray Marketing Specialist Garnett Wilson Financial Specialist Technical Dominic Eldridge Software Developer Gabor Eszes Web Developer Thomas Suiter Hardware Specialist Software DeveloperSystem Administrator Kevin Gallagher Parking Department City of Hampton Kevin Gallagher Parking Department City of Hampton James Long Parking Services Old Dominion University James Long Parking Services Old Dominion University Hussein Abdel-Wahab Systems Programming Expert Old Dominion University Hussein Abdel-Wahab Systems Programming Expert Old Dominion University Irwin Levinstein Database Consultant Old Dominion University Irwin Levinstein Database Consultant Old Dominion University

Resources – TBD Costs – Software Developer $ 75,000 – Project Lead $ 100,000 – Web Developer $ 60,000 – Financial Specialist $ 62,000 – Marketing Specialist $ 62,000 – System Administrator $ 75,000 April 9, 2009DiriPark — Milestone Presentation35 Phase 2 Resources and Costs

Phase 3 Production Out-years April 9, 2009DiriPark — Milestone Presentation36

Phase 3 Production Out-years Finalize First Sale Collect Customer Feedback Continue Targeted Marketing Provide Product Support April 9, 2009DiriPark — Milestone Presentation37

Phase 3 – Staffing April 9, DiriPark — Milestone Presentation Project Lead Administrative Customer Service Representative Financial Specialist Marketing Professional Technical On-site Hardware Support Software Developer System Administrator

Resources – TBD Costs System Administrator $ 75,000 Software Developer $ 75,000 Financial Specialist $ 62,000 Customer Service Rep $ 42,000 Project Lead $ 100,000 April 9, 2009DiriPark — Milestone Presentation39 Phase 3 Resources and Costs

Price Point for garage of 500 spaces ItemQuantityCost Sensors500 $ 150,000 Wireless Access Point10 $ 4,000 Network Switch1 $ 3,500 OS LicenseFree & Open Source Database LicenseFree & Open Source Server1 $ 6,500 Display Board5 $ 25,000 Vehicle Counter2 $ 600 Custom-developed Software $ 120,000 Total $ 309,600 Approximate Cost per Space $ 620 April 9, 2009DiriPark — Milestone Presentation40

Installed On-site Software Database System Software April 9, 2009DiriPark — Milestone Presentation41 Hardware Application Server Display Boards Network Infrastructure –Switching Equipment –Wireless Access Points Sensor Array Vehicle Counter

Business model On-site installation Multiple support packages – Tailored to customers needs April 9, 2009DiriPark — Milestone Presentation42

Funding Plan Phase 1 – SBIR Funding Agency – National Science Foundation – $ 100,000 Phase 2 – SBIR Funding Agency – $ 750,000 Phase 3 – Small Business Loan – Investors April 9, 2009DiriPark — Milestone Presentation43

April 9, 2009DiriPark — Milestone Presentation44 Marketing Risks M1. Lack of customer interest M2. Not realizing project benefits M3. Poor target branding Technical Risks T1.Inaccurate predictive analysis T2.Inefficient display of data

April 9, 2009DiriPark — Milestone Presentation45 M1. Lack of customer interest M2. Not realizing project benefits M3. Poor target branding T1.Inaccurate predictive analysis T2.Inefficient display of data Selective marketing (M1, M3) Prototyping trials (T1, T2) Historical data for predictive analysis (T1) Intuitive display (T2) Risk Mitigation

Evaluation Plan Phase 0 – Idea developed – Project website developed Phase 2 – Product design – Software module development – Software module testing – Integration testing – Finished product Phase 1 –Prototype design –Working prototype –Initial customer demonstration Phase 3 –First sale completed –Product released –Marketing plan developed –Successful marketing –New contracts acquired April 9, DiriPark — Milestone Presentation

References #SourceSlide of Appearance 1US Department of TransportationUS Department of Transportation, January ReutersReuters, December 9, IBISWorldIBISWorld, March 20, April 9, 2009DiriPark — Milestone Presentation47

Who We Are April 9, DiriPark — Milestone Presentation Mark Bullard Project Lead, Marketing Administrative Steven Murray Risk Mitigation Garnett Wilson Financial Specialist Technical Dominic Eldridge Software Developer Gabor Eszes Web Developer Thomas Suiter Hardware Specialist