1 SBIer Conference: Orlando, Florida (October 2008) 1 Orlando Conference Monetization

2 SBIer Conference: Orlando, Florida (October 2008) 2 Another Introduction… My experience with SBI!     …but wait, there’s more! My thrills with monetizing (rent, bent, content)  AdSense  Affiliate Programs  Lead generation  Teleseminars  Co-authoring

3 SiteSell EducationSiteSell Education 3 Monetization Potential Find multiple ways to monetize

4 SBIer Conference: Orlando, Florida (October 2008) 4 Motoring Onto Monetization You started building momentum with C T P Are you ready to send presold traffic to M? It's a transition that you must take to build a long-term successful business!

5 SBIer Conference: Orlando, Florida (October 2008) 5 Motoring Onto Monetization Let’s find out how to know when you’re ready to start monetizing…

6 SBIer Conference: Orlando, Florida (October 2008) 6 Motoring Onto Monetization Checklist: 30 pages of traffic-pulling content With 30 KFCPs, based on a solid MKL and Content Blueprint, your traffic should be increasing steadily. Is each page bringing you at least one visitor a day? Are your pages ranking in the engines? Do your visitors come back? If your answer is “No” for even two questions, then you should build more content.

7 SBIer Conference: Orlando, Florida (October 2008) 7 Motoring Onto Monetization Checklist: At least four quality inbound links Did you apply to relevant niche sites, hubs, and directories? Are you getting organic social media links? Would you consider “buzz building” like galleries and games? Have you submitted articles to other sites? If your answer is “No” for three questions, then you should build more content.

8 SBIer Conference: Orlando, Florida (October 2008) 8 Motoring Onto Monetization Checklist: 50 unique visitors per day Have you tested alternative calls to action to help show visitors what you need them to do next? Did you enable RSS/Blog It!? Have you sent your first ezine yet? If your answer is “No” for even two questions, then you should build more content.

9 SBIer Conference: Orlando, Florida (October 2008) 9 Motoring Onto Monetization Checklist: Value, Visitors & VPP Where do you get inspiration for the quality content that your niche wants? How do you prioritize your visitors' needs before your monetization goals? What does your VPP voice sound like?

10 SBIer Conference: Orlando, Florida (October 2008) 10 Take A Under The Hood… Strategy: Affiliate Programs (Clickbank) Tactic: Content 2.0 & Form Build It! SBI! Case Study Hot Seats

11 SiteSell EducationSiteSell Education Not There Yet? Here Are Some Continued Keys to Success… –Have a solid and growing foundation of high- quality content pages –You are value-exchanging selectively and garnering quality in-pointing links from niche directories. –Your targeted traffic is building

12 SiteSell EducationSiteSell Education Strategy: Affiliate Programs Why are Affiliate Programs so simple? - Easy to join - Nothing to make - No products to touch or put in storage Just send your highly targeted visitors to your affiliated merchants then get paid when they buy

13 SiteSell EducationSiteSell Education Strategy: Affiliate Programs Show Me The Money Pay-per-sale: aka Partnership & Percentage program. Get paid a fixed dollar amount or a percentage of sales generated by your links Pay-per-lead: Get paid a set amount whenever your visitor fills out a survey or requests a quote or asks for information Pay-per-click: Similar to Pay-per-lead only you get paid when visitors clicks on the link through to program’s site

14 SiteSell EducationSiteSell Education Strategy: Affiliate Programs, Clickbank Let’s take a look at how the… …site and its pay per sale program can help you monetize

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17 SiteSell EducationSiteSell Education $/Sale - This is how much you earn per sale (USD). %/Sale - This is your commission expressed in percentage of sale %refd - This represents the fraction of the publisher's total sales that are referred by affiliates Grav - This stands for "Gravity". It's also important to note this is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks, ClickBank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

18 SiteSell EducationSiteSell Education In class Exercise: Let's Search Clickbank Visit ClickBank's Marketplace to find products in your niche. Look for % of more of sales referred by affiliates (%refd)‏ - better than average gravity (paid affiliates) - professional looking “pitch pages” Is this a product that YOU would buy? If not, do not suggest it to your visitors.

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20 SiteSell EducationSiteSell Education Affiliate Programs: In Class Exercise Visit one of the following investigate your other affiliate program options.

21 SiteSell EducationSiteSell Education Tactics: Content 2.0 & Form Build It! Getting interactive with your visitors...

22 SiteSell EducationSiteSell Education Tactics: Content 2.0 & Form Build It! - Do you communicate with your visitors? - How easy is it to talk to you? - Can visitors talk to each other if not you?

23 SiteSell EducationSiteSell Education Tactics: Content 2.0 & Form Build It! Content 2.0 Can help monetization by... - making visitors testimonials easier to process - allowing for directories and paid ads - building a community of “proven buyers”

24 SiteSell EducationSiteSell Education Tactics: Content 2.0 & Form Build It! Form Build It! Can help monetization by... - offering visitor feedback - delivering infoproducts - gathering visitor or snail mail addresses

25 SiteSell EducationSiteSell Education Tactics: Content 2.0 & Form Build It! Access your target market and get a competive clue into their desires. How will you test Content 2.0 or Form Build It in your online business?

26 SiteSell EducationSiteSell Education Case Study: Deck Design Dollars Let’s check in with Richard from

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28 SiteSell EducationSiteSell Education Case Study: Biggest Danger “Getting good rankings on Google was the longest, toughest thing” - Richard from ideas-for-deck-designs.com

29 SiteSell EducationSiteSell Education Case Study: Research and trust long tail “People found me based on words and phrases I never even thought of.” - Richard from ideas-for-deck-designs.com Keywords... –deck designs –deck building –deck railings –backyard decks

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31 SiteSell EducationSiteSell Education Case Study: What About Your Content? “My site is a great resource for all information about how to build and design great backyard decks” - Richard from ideas-for-deck-designs.com

32 SiteSell EducationSiteSell Education “I'm averaging about 1200 visitors a day” - Richard from ideas-for-deck-designs.com How much targeted traffic do you get daily? Your market needs to know that you are there and ready to provide a solution to their problems. Case Study: What About Your Traffic?

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34 SiteSell EducationSiteSell Education “My product (post anchor) has sold over $25,000 in the first couple of months and a huge buzz has been created in the marketplace. I signed my first major license distribution deal for North America which covers 80% of the market.” With distribution channels now in place, this SBIer is going on to develop a line of related proprietary products. Think of it as his backend! Case Study: Monetizing Is The Fun Part!

35 SBIer Conference: Orlando, Florida (October 2008) 35 Hot Seat: Focus Only five questions… 1.Which products/services do you offer? 2.What problem does it help solve? 3.Where can we find it on your site? 4.Does it complement your site? 5.Have you used Monetize It!?

36 SBIer Conference: Orlando, Florida (October 2008) 36 Hot Seat: Tell Us About Yourself Describe 3 of your CTPM successes What do you want to learn in the “hot seat?”

37 SBIer Conference: Orlando, Florida (October 2008) 37 Hot Seat: Tell Us About Yourself Describe 3 of your CTPM successes What do you want to learn in the “hot seat?”

38 SiteSell EducationSiteSell Education Session Review: Open Questions What do you need to know right NOW to help you move forward with monetizing your site? What can you share today that can help others monetize TODAY?

39 SiteSell EducationSiteSell Education 39 Take It Away… Visit the Monetization HQ for tips to test on your site…